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Impact of product customization on supply chain network and performance -The case of automotive industry in Morocco

Author

Listed:
  • Mohamed Hansali

    (UH2MC - Université Hassan II [Casablanca])

  • Abdelouahed Gourch

    (UH2MC - Université Hassan II [Casablanca])

  • Khalid Herradi

    (Université Hassan 1er [Settat])

Abstract

Numerous studies today focus on the configuration of the supply chain for markets requiring complex products, otherwise known as highly customized products, and the required performance. The purpose of the present research is to ensure first of all this relationship between product customization, supply chain network configuration and performance in the context of the automotive industry in Morocco. The results show that product customization has an impact on the supply chain network which in turn impacts its performance.

Suggested Citation

  • Mohamed Hansali & Abdelouahed Gourch & Khalid Herradi, 2020. "Impact of product customization on supply chain network and performance -The case of automotive industry in Morocco," Post-Print hal-02919369, HAL.
    • Handle: RePEc:hal:journl:hal-02919369
    Note: View the original document on HAL open archive server: https://hal.science/hal-02919369
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    References listed on IDEAS

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    1. Hallgren, Mattias & Olhager, Jan, 2009. "Flexibility configurations: Empirical analysis of volume and product mix flexibility," Omega, Elsevier, vol. 37(4), pages 746-756, August.
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    Keywords

    Turbulent markets; supply chain network; product customization; impact assessment;
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