The Influence Of Stereotypes On The Conduct Of International Commercial Negotiations
[L'Influence Des Stereotypes Sur Le Déroulement De La Négociation Internationale Commerciale Résumé]
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- John L Graham, 1985. "The Influence of Culture on the Process of Business Negotiations: An Exploratory Study," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 16(1), pages 81-96, March.
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Keywords
international commercial negotiation; stereotypes; distributive strategic orientation and integrative strategic orientation; rigid and flexible behaviours; attitudes.; négociation internationale commerciale; stéréotypes; orientation stratégique distributive et orientation stratégique intégrative; comportements rigides et flexibles;All these keywords.
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