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Pour une meilleure appréhension de la variété des trajectoires d’internationalisation des entreprises artisanales

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  • Catherine Thevenard-Puthod

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

Le champ de l'entrepreneuriat international s'est fortement développé ces 20 dernières années et s'élargit aujourd'hui à toute forme de comportements entrepreneuriaux à l'international.Toutefois, malgré cet élargissement, les start-up et les entreprises de secteurs high tech demeurent les objets centraux des recherches. Peu de travaux s'intéressent aux entreprises de petite taille non récemment créées et appartenant à des activités traditionnelles, telles les entreprises artisanales (EA). L'objectif de cet article est donc d'améliorer la connaissance sur les processus utilisés par les entreprises artisanales pour se développer à l'international et sur les facteurs internes et externes qui influencent ces processus. Etant donné le caractère exploratoire de cette recherche, nous avons utilisé une méthodologie qualitative fondée sur l'étude de sept cas d'EA s'étant internationalisées. Le matériau empirique collecté permet d'identifier l'existence de différents types de trajectoires d'internationalisation au sein des EA. Il met également en avant le rôle plusieurs facteurs internes (la rareté du savoir-faire, le caractère innovant des produits ou services proposés et l'orientation entrepreneuriale du dirigeant) dans l'adoption des processus les plus rapides et précoces

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  • Catherine Thevenard-Puthod, 2020. "Pour une meilleure appréhension de la variété des trajectoires d’internationalisation des entreprises artisanales," Post-Print hal-02891818, HAL.
    • Handle: RePEc:hal:journl:hal-02891818
    Note: View the original document on HAL open archive server: https://hal.science/hal-02891818
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    Keywords

    Entreprise artisanale; Internationalisation; Entrepreneuriat international; Savoir-faire; Profil du dirigeant;
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