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Consumer Behaviour: Applications in Marketing

Author

Listed:
  • Marc Vanhuele

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Malcolm Wright
  • Robert East

Abstract

No abstract is available for this item.

Suggested Citation

  • Marc Vanhuele & Malcolm Wright & Robert East, 2008. "Consumer Behaviour: Applications in Marketing," Post-Print hal-02527478, HAL.
    • Handle: RePEc:hal:journl:hal-02527478
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    Citations

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    Cited by:

    1. Andrée Marie López-Fernández, 0. "Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior," Journal of Marketing Analytics, Palgrave Macmillan, vol. 0, pages 1-12.
    2. Bogomolova, Svetlana, 2016. "Determinants of ex-customer winback in financial services," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 1-6.
    3. Wioleta Kucharska, 2017. "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1315879-131, January.
    4. Trinh, Giang & Lam, Desmond, 2016. "Understanding the attendance at cultural venues and events with stochastic preference models," Journal of Business Research, Elsevier, vol. 69(9), pages 3538-3544.
    5. Laura Edwards & Wendy Lomax, 2017. "Financial credit and social discredit: the pawnbroking dilemma," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(2), pages 77-84, June.
    6. Trinh, Giang & Corsi, Armando & Lockshin, Larry, 2019. "How country of origins of food products compete and grow," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 231-241.
    7. Sorensen, Herb & Bogomolova, Svetlana & Anderson, Katherine & Trinh, Giang & Sharp, Anne & Kennedy, Rachel & Page, Bill & Wright, Malcolm, 2017. "Fundamental patterns of in-store shopper behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 182-194.
    8. Desmond Lam & Richard Mizerski, 2009. "An investigation into gambling purchases using the NBD and NBD–Dirichlet models," Marketing Letters, Springer, vol. 20(3), pages 263-276, September.
    9. Andrée Marie López-Fernández, 2020. "Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(2), pages 57-68, June.
    10. Page, Bill & Sharp, Anne & Lockshin, Larry & Sorensen, Herb, 2018. "Parents and children in supermarkets: Incidence and influence," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 31-39.
    11. Ene Irina, 2018. "Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-Tracking Experiment," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(4), pages 55-67, December.
    12. Deqing Ma & Jinsong Hu, 2020. "Research on Collaborative Management Strategies of Closed-Loop Supply Chain under the Influence of Big-Data Marketing and Reference Price Effect," Sustainability, MDPI, vol. 12(4), pages 1-23, February.
    13. Perri, Cecilia & Giglio, Carlo & Corvello, Vincenzo, 2020. "Smart users for smart technologies: Investigating the intention to adopt smart energy consumption behaviors," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    14. Li Le & Noor Azlin Ismail & Li Yongfa & Choo Wei Chong & Yang Yang Zhang, 2023. "Critical Evaluation of Cultural Differences Between the UK and China Markets for Fashion Clothing: Identifying Links Between Marketing Communications Necessary for Success in Both Countries," Journal of Scientific Reports, IJSAB International, vol. 5(1), pages 25-54.
    15. Bakanauskas Arvydas Petras & Kondrotienė Edita & Puksas Andrius, 2020. "The Theoretical Aspects of Attitude Formation Factors and Their Impact on Health Behaviour," Management of Organizations: Systematic Research, Sciendo, vol. 83(1), pages 15-36, June.
    16. Uncles, Mark D. & East, Robert & Lomax, Wendy, 2010. "Market share is correlated with word-of-mouth volume," Australasian marketing journal, Elsevier, vol. 18(3), pages 145-150.
    17. Fizzah Malik & Fangjun Wang & Muhammad Akram Naseem & Amir Ikram & Shahid Ali, 2020. "Determinants of Corporate Social Responsibility Related to CEO Attributes: An Empirical Study," SAGE Open, , vol. 10(1), pages 21582440198, January.
    18. Nguyen, Cathy & Faulkner, Margaret & Yang, Song & Williams, John & Tong, Luqiong, 2022. "Mind the gap: Understanding the gap between intentions and behaviour in the charity context," Journal of Business Research, Elsevier, vol. 148(C), pages 216-224.
    19. Bogomolova, Svetlana & Anesbury, Zachary & Lockshin, Larry & Kapulski, Natasha & Bogomolov, Tim, 2019. "Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 121-129.

    More about this item

    Keywords

    consumer; brand; retail; advertising;
    All these keywords.

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