Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-Tracking Experiment
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Abstract
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DOI: 10.2478/sues-2018-0020
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References listed on IDEAS
- Marc Vanhuele & Malcolm Wright & Robert East, 2008.
"Consumer Behaviour: Applications in Marketing,"
Post-Print
hal-02454375, HAL.
- Marc Vanhuele & Malcolm Wright & Robert East, 2008. "Consumer Behaviour: Applications in Marketing," Post-Print hal-00457586, HAL.
- Marc Vanhuele & Malcolm Wright & Robert East, 2008. "Consumer Behaviour: Applications in Marketing," Post-Print hal-02527478, HAL.
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Keywords
robots; consumer perception; eye-tracking analysis; artificial intelligence; innovation;All these keywords.
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