Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands
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- Lisiane Costa Pereira & Emerson Wagner Mainardes & Silveli Cristo-Andrade, 2023. "Antecedents of the faithful’s loyalty," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 289-318, June.
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Keywords
Brand love; Antecedents; Consequents; Soccer; Sports marketing.;All these keywords.
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