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Retail and Channel Marketing

Author

Listed:
  • Sandro Castaldo

    (Bocconi University [Milan, Italy])

  • Monica Grosso

    (EM - EMLyon Business School)

  • Katia Premazzi

    (Bocconi University [Milan, Italy])

Abstract

Undoubtedly a must-read for anyone interested in channel and retail marketing. Finally, the first book which integrates in a comprehensive set of managerial tools the channel and the retail perspectives. This book is a unique compendium for managers and business students intending to develop high-end skills on delivering successful marketing distribution.' Fabrizio Zerbini, ESCP Europe This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors' and the manufacturers' perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial issues. Business cases, as well industry data and insights, are effectively used to illustrate key concepts in retail and channel marketing.

Suggested Citation

  • Sandro Castaldo & Monica Grosso & Katia Premazzi, 2013. "Retail and Channel Marketing," Post-Print hal-02298187, HAL.
    • Handle: RePEc:hal:journl:hal-02298187
    as

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    Cited by:

    1. Marcello Sansone & Roberto Bruni & Annarita Colamatteo & Maria Anna Pagnanelli, 2017. "Dynamic capabilities in retailers? marketing strategies: Defining an analysis model," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(2), pages 17-42.
    2. Romero, Jaime & Cruz-Roche, Ignacio & Charron, Jean-Philippe, 2020. "The myth of price convergence under economic integration: A proposed explanation for the difference in food prices across European countries," European Management Journal, Elsevier, vol. 38(2), pages 267-276.

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