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Between discourse and narration

Author

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  • Valérie-Inès de La Ville

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique)

  • Eléonore Mounoud

    (LGI - Laboratoire Génie Industriel - EA 2606 - CentraleSupélec)

Abstract

The aim of this text is to explore the idea that strategic management research w ould profit from a practice-oriented approach, w here practice is defined as everyday situated-embedded in local contexts-actions performed by organizational members in order to make strategy. Draw ing on tw o empirical w orks, w e study tw o kinds of such practice: actions (as accounted for by the actors) and narrations (as structured by the narrators). In the first case, strategic discourse is contrasted to action and its tactics ; in the second, strategic discourse is contrasted to narratives. Their interpretation is aided and dramatically enriched by a contrast betw een strategy and tactic, as introduced by M ichel de Certeau. This contrast emphasizes the discursive-or paradigmatic-nature of strategy opposed to the narrative-or syntagmatic-nature of practice.

Suggested Citation

  • Valérie-Inès de La Ville & Eléonore Mounoud, 2003. "Between discourse and narration," Post-Print hal-01845262, HAL.
    • Handle: RePEc:hal:journl:hal-01845262
    Note: View the original document on HAL open archive server: https://hal.science/hal-01845262
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    References listed on IDEAS

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    1. Richard Whittington, 1992. "Putting Giddens Into Action: Social Systems And Managerial Agency," Journal of Management Studies, Wiley Blackwell, vol. 29(6), pages 693-712, November.
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    3. Martha S. Feldman, 2000. "Organizational Routines as a Source of Continuous Change," Organization Science, INFORMS, vol. 11(6), pages 611-629, December.
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    Cited by:

    1. Valérie-Inés de la Ville & Eléonore Mounoud, 2015. "A Narrative Approach to Strategy as Practice," Post-Print hal-01377985, HAL.
    2. Valérie-Inès de La Ville & Eléonore Mounoud, 2015. "A Narrative to Approach to Strategy as Practice: strategy making from texts and narratives," Post-Print halshs-01390100, HAL.
    3. Barbara Czarniawska, 2012. "Does Planning Belong to the Politics of the Past?," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 6(4), December.
    4. Rose Toki, 2019. "Les modalités d’appropriation des outils de gestion en contexte pluraliste : une double perspective théorique," Post-Print hal-02165511, HAL.
    5. Valérie-Inès de La Ville, 2006. "Collective learning processes in high tech firms," Post-Print hal-01845200, HAL.

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