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Restaurant networks between local setting and global competition
[Les chaînes de restauration entre ancrage local et compétition globale]

Author

Listed:
  • Pierre-Yves Léo

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Jean Philippe

    (SBM offshore)

Abstract

This paper presents some results of a research on the food service industry in France. This industry faces changing consumer habits and intense competition. The sustained growth of the metropolises is a factor of paramount importance for this activity as it boosts the demand for outhome quality meals. In order to maintain a rapid rate of growth, the leaders are expanding their restaurant networks particularly in peripheral poles located in the suburbs of large metropolitan areas. At the same time, some of them are taking models and concepts from competitors. In this context, site location appears as a powerful mean to protect their local market and to establish entry barriers: the consumer only accepts short travel times to and from the restaurant. This paper is based on a survey done in three southern French cities and uses consideration set analysis.

Suggested Citation

  • Pierre-Yves Léo & Jean Philippe, 2006. "Restaurant networks between local setting and global competition [Les chaînes de restauration entre ancrage local et compétition globale]," Post-Print hal-01801621, HAL.
    • Handle: RePEc:hal:journl:hal-01801621
    DOI: 10.4000/belgeo.11102
    Note: View the original document on HAL open archive server: https://hal.science/hal-01801621
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    References listed on IDEAS

    as
    1. Thomas Le Jeannic, 1997. "Trente ans de périurbanisation : extension et dilution des villes," Économie et Statistique, Programme National Persée, vol. 307(1), pages 21-41.
    2. Pierre-Yves Leo & Jean Philippe, 1991. "Services aux entreprises et organisations multilocales," Revue d'Économie Industrielle, Programme National Persée, vol. 57(1), pages 46-63.
    3. Anne-Gaëlle Jolivot, 1998. "Trente années de recherche sur l'ensemble de considération : un état de l'art," Post-Print hal-03954191, HAL.
    4. P.-Y. Leo & J. Philippe, 2003. "Positionnement concurrentiel des zones commerciales et satisfaction du consommateur," Post-Print hal-01801632, HAL.
    5. Jean-Louis Chandon & Alain Strazzieri, 1986. "Une analyse de structure de marché sur la base de la mesure de l'ensemble évoqué," Post-Print hal-02010720, HAL.
    Full references (including those not matched with items on IDEAS)

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