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Le sport en entreprise au service des pratiques managériales

Author

Listed:
  • Fabrice Burlot

    (INSEP - Institut national du sport, de l'expertise et de la performance)

  • Julien Pierre

    (UNISTRA - Université de Strasbourg)

  • Lilian Pichot

    (UNISTRA - Université de Strasbourg)

Abstract

This article focuses on how company management uses sports both as a physical activity and a managerial tool. The article seeks to identify the intended effects of such practices in terms of human resource management and institutional and internal communication. Mobilizing employees by invoking sports-related values and symbols reveals itself to be not only rational in terms of being instrumental and strategically beneficial, as a means to an end, but also rational in the sense that it brings about values and consensus through initiatives not usually associated with the instituted practices of the company.

Suggested Citation

  • Fabrice Burlot & Julien Pierre & Lilian Pichot, 2010. "Le sport en entreprise au service des pratiques managériales," Post-Print hal-01727049, HAL.
    • Handle: RePEc:hal:journl:hal-01727049
    DOI: 10.4000/communication.2075
    Note: View the original document on HAL open archive server: https://insep.hal.science//hal-01727049
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    File URL: https://insep.hal.science//hal-01727049/document
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    References listed on IDEAS

    as
    1. Fabrice Burlot & Lilian Pichot, 2004. "L'évènement sportif et la cohésion des salariés en entreprise," Post-Print hal-01754803, HAL.
    2. Eve Chiapello & Luc Boltanski, 1999. "Le nouvel esprit du capitalisme," Post-Print hal-00680085, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Yanita Andonova & Anne Monjaret, 2017. "Domestication et transposition du jeu par l’entreprise. Autopsie de la gamification du travail," Post-Print hal-03126393, HAL.

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