La WWE de Vince K. McMahon : une mascarade à prendre au sérieux
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- Dahl, Darren W. & Frankenberger, Kristina D. & Manchanda, Rajesh V., 2003. "Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students," Journal of Advertising Research, Cambridge University Press, vol. 43(3), pages 268-280, September.
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Keywords
WWE; Catch; Marketing; Spectacle sportif; Divertissement;All these keywords.
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