IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01648755.html
   My bibliography  Save this paper

La cherté de la vie du point de vue du consommateur : Étude exploratoire et proposition d’un modèle de recherche

Author

Listed:
  • Gaëlle Pothin

    (IAE - Institut d'Administration des Entreprises - UR - Université de La Réunion)

Abstract

Malgré l'omniprésence de la cherté du coût de la vie tant sur la scène publique, médiatique que politique, ce concept émergent n'a encore fait l'objet d'aucune recherche en Sciences de Gestion à ce jour. Afin d'y remédier, cette communication propose d'explorer la cherté du coût de la vie du point de vue du consommateur afin d'en proposer une première définition, d'en déterminer les origines ainsi que les conséquences sur leur comportement d'achat. Pour ce faire, une étude exploratoire a été menée à travers trois modes de collecte de données : des entretiens semi directifs, une netnographie ainsi que des questionnaires en sortie de supermarché. A la lumière de ces différents terrains, une première définition de ce concept émergent est alors proposée. Issue d'un sentiment de privation relative, la cherté du coût de la vie engendre un sentiment d'injustice que les consommateurs tentent d'atténuer en développant diverses stratégies compensatoires notamment en adoptant un comportement de déconsommation envers les produits les moins impliquants.

Suggested Citation

  • Gaëlle Pothin, 2016. "La cherté de la vie du point de vue du consommateur : Étude exploratoire et proposition d’un modèle de recherche," Post-Print hal-01648755, HAL.
  • Handle: RePEc:hal:journl:hal-01648755
    Note: View the original document on HAL open archive server: https://hal.univ-reunion.fr/hal-01648755
    as

    Download full text from publisher

    File URL: https://hal.univ-reunion.fr/hal-01648755/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Karlsson, Niklas & Garling, Tommy & Selart, Marcus, 1999. "Explanations of effects of prior income changes on buying decisions," Journal of Economic Psychology, Elsevier, vol. 20(4), pages 449-463, August.
    2. Blandine Labbé-Pinlon & Cindy Lombart & Didier Louis, 2011. "Les smart shoppers : profils et réactions de ces acheteurs " malins " face à des réductions de prix immédiates," Post-Print hal-00771838, HAL.
    3. A. Jolibert & M.-L. Gavard-Perret, 2012. "Méthodologie de la recherche en sciences de gestion : réussir son mémoire ou sa thèse," Post-Print halshs-00834052, HAL.
    4. Slonim, Robert & Garbarino, Ellen, 1999. "The Effect of Price History on Demand as Mediated by Perceived Price Expensiveness," Journal of Business Research, Elsevier, vol. 45(1), pages 1-14, May.
    5. Eesha Sharma & Adam L. Alter, 2012. "Financial Deprivation Prompts Consumers to Seek Scarce Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(3), pages 545-560.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhao, Taiyang & Lu, Yan & Lynette Wang, Valerie & Wu, Banggang & Chen, Zhi & Song, Wei & Zhou, Liying, 2023. "Shared but unhappy? Detrimental effects of using shared products on psychological ownership and consumer happiness," Journal of Business Research, Elsevier, vol. 169(C).
    2. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
    3. Anass Arbia & Khalid Sobhi & Mohamedou Karim & Mohammed Eddaou, 2023. "FDI, Information and Communication Technology, and Economic Growth: Empirical Evidence from Morocco," Post-Print hal-04207179, HAL.
    4. Dörnyei, Krisztina Rita & Lunardo, Renaud, 2021. "When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness," Journal of Business Research, Elsevier, vol. 137(C), pages 233-243.
    5. Zokaei Ashtiani, Amin & Dudek, Thomas & Rieger, Marc Oliver, 2020. "Happy savers and happy spenders: An experimental study comparing US Americans and Germans," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 85(C).
    6. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Réponses des consommateurs à la suppression des suremballages sur les MDD," Post-Print hal-01644771, HAL.
    7. Marie-Goreth Nduwayo & Michel Sayumwe, 2018. "Analysis of the Profile of non-profit Organizations Receiving Funding by a Microfinance Institution: the Case of Burundi," Business and Economic Research, Macrothink Institute, vol. 8(3), pages 74-91, September.
    8. Eesha Sharma & Punam A. Keller, 2017. "A Penny Saved Is Not a Penny Earned: When Decisions to Earn and Save Compete for Consumer Resources," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(1), pages 64-77.
    9. Dorian Boumedjaoud & Karim Messeghem, 2019. "Opportunity recognition by SME buyer: an approach by prototype [Identification des opportunités par le repreneur de PME : une approche par les prototypes]," Post-Print hal-02422937, HAL.
    10. Dang, Ngoc Bich & Bertrandias, Laurent, 2023. "Social robots as healing aids: How and why powerlessness influences the intention to adopt social robots," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    11. Mukherjee, Ashesh & Lee, Seung Yun & Burnham, Thomas, 2020. "The effect of others’ participation on charitable behavior: Moderating role of recipient resource scarcity," Journal of Business Research, Elsevier, vol. 120(C), pages 213-228.
    12. Rebecca Hamilton & Debora Thompson & Sterling Bone & Lan Nguyen Chaplin & Vladas Griskevicius & Kelly Goldsmith & Ronald Hill & Deborah Roedder John & Chiraag Mittal & Thomas O’Guinn & Paul Piff & Car, 2019. "The effects of scarcity on consumer decision journeys," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 532-550, May.
    13. Kim, Sanghee & Chang, Hyo Jung (Julie), 2023. "Mechanism of retail therapy during stressful life events: The psychological compensation of revenge consumption toward luxury brands," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    14. Ziano, Ignazio & Pandelaere, Mario, 2018. "The majority premium: Competence inferences derived from majority consumption," Journal of Business Research, Elsevier, vol. 92(C), pages 339-349.
    15. Yujie Zhao & Xinyue Zhou, 2022. "Income and geographically constrained generosity," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 766-787, June.
    16. Umbas Krisnanto, 2017. "Purchase Behavior of Rare Products: The Case of Vespa in Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 26-33.
    17. Gärling, Tommy & Gamble, Amelie & Christandl, Fabian, 2013. "Income increases do not compensate for perceived inflation—A price-consumption anomaly," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 47(C), pages 11-15.
    18. Gong, Xiushuang & Zhang, Honghong & Fan, Yafeng, 2021. "To conform or deviate? The effect of resource scarcity on consumer preference for minority-endorsed options," Journal of Business Research, Elsevier, vol. 122(C), pages 437-446.
    19. Lee, Hyunjung Crystal & Chugani, Sunaina & Namkoong, Jae-Eun, 2022. "The role of entitlement and perceived resources in gratitude’s effect on materialism: Longitudinal and situational effects," Journal of Business Research, Elsevier, vol. 139(C), pages 993-1003.
    20. Huang, Rui & Huang, Minxue & Zhao, Jing & Liu, Yuan, 2024. "Absence makes the heart grow fonder: The interactive effect of crowding information and spatial distance on consumers’ patronage intention," Journal of Business Research, Elsevier, vol. 176(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01648755. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.