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The impact of visual exposure to a physically attractive other on self-presentation

Author

Listed:
  • Raphaëlle Butori

    (ESSEC Business School)

  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

According to Roney (2003), when exposed to potential mates (young women), men show greater conformity to female mate preferences. This study conceptually replicates and extends this finding to show that women also respond to female physical attractiveness. When exposed to attractive women (potential rivals), women report higher levels of communion and lower levels of agency.

Suggested Citation

  • Raphaëlle Butori & Béatrice Parguel, 2014. "The impact of visual exposure to a physically attractive other on self-presentation," Post-Print hal-01644789, HAL.
    • Handle: RePEc:hal:journl:hal-01644789
    DOI: 10.1016/j.ijresmar.2014.06.003
    Note: View the original document on HAL open archive server: https://hal.science/hal-01644789
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    References listed on IDEAS

    as
    1. Yajin Wang & Vladas Griskevicius, 2014. "Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(5), pages 834-854.
    2. Kristina M. Durante & Vladas Griskevicius & Sarah E. Hill & Carin Perilloux & Norman P. Li, 2011. "Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(6), pages 921-934.
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    Cited by:

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