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Technologies de l'information et de la communication : un outil stratégique pour les petites et moyennes entreprises touristiques?

Author

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  • Bénédicte Aldebert

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique)

Abstract

L'entreprise de petite taille est souvent considérée comme une entreprise qui subit les aléas de son environnement. Face à cette perspective qualifiée de déterministe, certains travaux récents (Gueguen, 2004) ont mis en évidence la possibilité pour les PME (Petites et Moyennes Entreprises) de disposer d'une liberté d'action réelle. Le développement depuis une dizaine d'année de technologies de l'information et de la communication offre aux entreprises la possibilité de renforcer leurs positions concurrentielles et de développer des stratégies. Si ces aspects ont été décrits dans de nombreux travaux concernant la grande entreprise, on dispose de peu de recul sur les impacts des systèmes d'information et de communication sur le management stratégique des PME. Il semble donc opportun de revenir sur le rôle des TIC au sein des petites structures et de se demander : dans quelle mesure les technologies de diffusion de l'information constituent-elles un outil stratégique pour ces entreprises. Les récentes recherches menées sur la relation entre les petites entreprises et leur environnement nous apprennent que les PME peuvent faire preuve de volontarisme. Partant de cette idée, cet article vise à comprendre en quoi les TIC peuvent être une ressource spécifique permettant à ces entreprises de se singulariser. Les résultats de recherche dont on rend compte ici s'intéressent à l'influence des TIC sur la stratégie des PME. La capacité à déployer des stratégies grâce aux TIC, est expliquée à travers les contextes spécifiques des PME, que l'on précise.

Suggested Citation

  • Bénédicte Aldebert, 2008. "Technologies de l'information et de la communication : un outil stratégique pour les petites et moyennes entreprises touristiques?," Post-Print hal-00311782, HAL.
    • Handle: RePEc:hal:journl:hal-00311782
    Note: View the original document on HAL open archive server: https://hal.science/hal-00311782
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    References listed on IDEAS

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    1. Frances R. Westley, 1990. "Middle managers and strategy: Microdynamics of inclusion," Strategic Management Journal, Wiley Blackwell, vol. 11(5), pages 337-351, September.
    2. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
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    Cited by:

    1. Véronique Favre Bonte & Sébastien Tran, 2015. "The contribution of the Internet to the strategic positioning of Small Businesses in the tourism industry [La contribution d'internet au positionnement stratégique des petites entreprises dans l'in," Post-Print hal-01278933, HAL.

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