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Réduire les risques des décisions stratégiques dans les nouveaux environnements concurrentiels incertains : Cas des Entreprises Publiques Algériennes

Author

Listed:
  • Abdelkader Baaziz

    (IRSIC - Institut de Recherche en Sciences de l'Information et de Communication - AMU - Aix Marseille Université, AMU - Aix Marseille Université)

  • Luc Quoniam

    (IRSIC - Institut de Recherche en Sciences de l'Information et de Communication - AMU - Aix Marseille Université, UTLN - Université de Toulon)

Abstract

Les bouleversements économiques qui secouent le monde, n'ont pas épargné les pays en voie de développement comme l'Algérie et ont touché la quasi-totalité des secteurs économiques y compris ceux considérés comme stratégiques en bénéficiant de la protection de l'Etat, tels que le domaine minier ou le secteur des hydrocarbures. Les entreprises algériennes se retrouvent ainsi dans un environnement concurrentiel exacerbé dus aux choix de l'économie de marché et doivent faire face à ces bouleversements qui se traduisent par l'émergence de nouveaux concurrents entrant sur un marché national traditionnellement protégé. Par ailleurs, dans ce contexte concurrentiel indiqué, l'entreprises algérienne ne peut plus compter uniquement sur ses capacités internes. Elles doivent s'ouvrir sur l'extérieur, de se créer des partenariats, aussi bien avec ses clients, ses fournisseurs, les universités et parfois même avec ses concurrents. D'où la nécessité pour ces entreprises, de : 1. Adopter de nouvelles formes d'organisation résilientes ; 2. Mettre en place un système d'information stratégique permettant une meilleure visibilité pour un pilotage adéquat de leurs activités et capable de : - fédérer ses connaissances, ses savoirs et son savoir-faire critiques, - scanner l'environnement externe où elle opère afin de détecter des signaux favorables à son positionnement, - facilite la prise de décision tout en réduisant les risques inhérents à ses choix stratégiques. Ici interviennent les concepts de Knowledge Management (KM), d'Intelligence Economique (IE) et de Business Intelligence (BI) à différents niveaux du management : du stratégique à l'opérationnel.

Suggested Citation

  • Abdelkader Baaziz & Luc Quoniam, 2013. "Réduire les risques des décisions stratégiques dans les nouveaux environnements concurrentiels incertains : Cas des Entreprises Publiques Algériennes," Post-Print hal-00822969, HAL.
    • Handle: RePEc:hal:journl:hal-00822969
    Note: View the original document on HAL open archive server: https://hal.science/hal-00822969
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    References listed on IDEAS

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    1. Abdelkader Baaziz, 2006. "Apport du Knowledge Management dans l'amélioration de la prise de décision dans une Organisation," Post-Print hal-00823872, HAL.
    2. Zimmermann, H. -J., 2000. "An application-oriented view of modeling uncertainty," European Journal of Operational Research, Elsevier, vol. 122(2), pages 190-198, April.
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