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The supporting function of marketing in corporate social responsibility

Author

Listed:
  • W.J. Johnston
  • V. Swaen

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • W.J. Johnston & V. Swaen, 2009. "The supporting function of marketing in corporate social responsibility," Post-Print hal-00575805, HAL.
  • Handle: RePEc:hal:journl:hal-00575805
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    Citations

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    Cited by:

    1. Jean-Pascal Gond & Jacques Igalens & Valérie Swaen & Assâad El Akremi, 2011. "The Human Resources Contribution to Responsible Leadership: An Exploration of the CSR–HR Interface," Journal of Business Ethics, Springer, vol. 98(1), pages 115-132, January.
    2. Angela R. Dobele & Kate Westberg & Marion Steel & Kris Flowers, 2014. "An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry," Business Strategy and the Environment, Wiley Blackwell, vol. 23(3), pages 145-159, March.
    3. Brunella Arru, 2015. "Indagine sulla comunicazione della responsabilit? sociale delle societ? quotate italiane," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 15-46.
    4. Gisela Demo & Karla Coura & Fernanda Scussel & Graziela Azevedo, 2021. "How Do Brazilian Consumers Relate to Chocolate Brands? Validity and Reliability Evidence of the Chocolate Brands Relationship Scale," Sustainability, MDPI, vol. 13(10), pages 1-22, May.
    5. Vinod Kumar & Zillur Rahman & A.A. Kazmi, 2013. "Sustainability Marketing Strategy: An Analysis of Recent Literature," Global Business Review, International Management Institute, vol. 14(4), pages 601-625, December.
    6. Zurina Ismail, 2024. "Accelerating Brand Value: The Role of CSR in Shaping Automotive Brand Reputation and Consumer Preferences," GATR Journals jmmr334, Global Academy of Training and Research (GATR) Enterprise.
    7. Helena Kościelniak & Małgorzata Łęgowik-Małolepsza & Sylwia Łęgowik-Świącik, 2019. "The Application of Information Technologies in Consideration of Augmented Reality and Lean Management of Enterprises in the Light of Sustainable Development," Sustainability, MDPI, vol. 11(7), pages 1-16, April.
    8. Shuili Du & Valérie Swaen & Adam Lindgreen & Sankar Sen, 2013. "The Roles of Leadership Styles in Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 114(1), pages 155-169, April.
    9. Juniter Kwamboka Mokua & Yongqiang Gao & Duke D Obonyo, 2018. "Corporate Social Irresponsibility and Purchase Intention:The Mediating role of Corporate Reputation and Consumer Attitude," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 7(2), pages 30-46, April.
    10. Erifili-Christina Chatzopoulou & Dimitris Manolopoulos & Vasia Agapitou, 2022. "Corporate Social Responsibility and Employee Outcomes: Interrelations of External and Internal Orientations with Job Satisfaction and Organizational Commitment," Journal of Business Ethics, Springer, vol. 179(3), pages 795-817, September.
    11. Gurpreet Dhillon & Kane J. Smith, 2019. "Defining Objectives for Preventing Cyberstalking," Journal of Business Ethics, Springer, vol. 157(1), pages 137-158, June.
    12. Lee, Eun Mi & Park, Seong-Yeon & Lee, Hyun Jung, 2013. "Employee perception of CSR activities: Its antecedents and consequences," Journal of Business Research, Elsevier, vol. 66(10), pages 1716-1724.

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