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As práticas de integração das filiais internacionais com relação a projetos de inovação: Os casos de grandes grupos farmacêuticos

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  • Hela Chebbi

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Luciano Barin-Cruz

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Natalia Aguilar Delgado

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Actuellement, émerge une considération selon laquelle l'innovation est perçue comme le résultat d'un processus collectif de développement de nouveaux produits / procédés. L'enjeu majeur est surtout pour les multinationales dans la mesure où se pose le problème d'intégration des entités internationales ainsi que leurs connaissances dans la stratégie globale d'innovation. Les travaux, jusque là présentés, proposent des réflexions très fragmentées à ce sujet. L'intérêt d'étudier cette perspective stratégique semble alors se justifier. De ce fait, sur la base d'une recherche effectuée auprès de cinq grands groupes pharmaceutiques, nous avons identifié les mécanismes d'intégration et les obstacles rencontrés par ces entreprises. De là, nous proposons une grille de lecture pour appréhender les pratiques de mise en oeuvre d'une stratégie intégrée d'innovation. Notre recherche montre que cela peut être réfléchi au niveau global, interne et local en veillant à développer les relations entre les filiales et les parties prenantes de ces trois niveaux.

Suggested Citation

  • Hela Chebbi & Luciano Barin-Cruz & Natalia Aguilar Delgado, 2007. "As práticas de integração das filiais internacionais com relação a projetos de inovação: Os casos de grandes grupos farmacêuticos," Post-Print hal-00363880, HAL.
    • Handle: RePEc:hal:journl:hal-00363880
    Note: View the original document on HAL open archive server: https://univ-lyon3.hal.science/hal-00363880
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    References listed on IDEAS

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