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Analyzing the Relationship between Online Purchasing Behavior and Levels of Educational Attainment in the Slovak Republic

Author

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  • Richard Fedorko

    (University of Prešov in Prešov, Faculty of Management and Business, Konstantinova 16, 080 01, Prešov, Slovakia Author-2-Name: Mikuláš Kizák Author-2-Workplace-Name: University of Prešov in Prešov, Faculty of Management and Business, Konstantinova 16, 080 01, Prešov, Slovakia Author-3-Name: Dárius Župina Author-3-Workplace-Name: University of Prešov in Prešov, Faculty of Management and Business, Konstantinova 16, 080 01, Prešov, Slovakia Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

" Objective - The global surge in internet purchases drives economic growth and contributes significantly to developed countries' improved living standards. Methodology/Technique - This unprecedented e-commerce boom, facilitated by the convenience of round-the-clock online shopping, has reshaped consumer behavior. Within this landscape, educational level emerges as a prominent demographic determinant influencing online purchasing patterns. The Slovak Republic has experienced an upward trajectory in internet purchases across various educational segments, highlighting a growing preference for online shopping experiences. Findings - However, it is important to note that a discernible gap in online shopping behavior persists between these educational strata. Moreover, Slovakia's achievement of its convergence goal, aligning with the European Union's admission average, underscores its commitment to growth and development. This accomplishment highlights the nation's progress and reflects the pivotal role of e-commerce in shaping economic trajectories. Novelty - We analyze the trend of online shopping in Slovakia compared to the EU 27 average and top-performing countries, finding that Slovakia exhibits a steeper trend, especially among highly educated individuals. In an era where online interactions and transactions have become integral to daily life, the nexus between educational attainment, online purchasing behavior, and economic advancement demands continued research and analysis. Type of Paper - Empirical"

Suggested Citation

  • Richard Fedorko, 2024. "Analyzing the Relationship between Online Purchasing Behavior and Levels of Educational Attainment in the Slovak Republic," GATR Journals jmmr330, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jmmr330
    DOI: https://doi.org/10.35609/jmmr.2024.9.1(4)
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    References listed on IDEAS

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    1. Ibrahim Akman & Mohammad Rehan, 2014. "Online purchase behaviour among professionals: a socio-demographic perspective for Turkey," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 27(1), pages 689-699, January.
    2. Christy M.K. Cheung & Gloria W.W. Chan & Moez Limayem, 2005. "A Critical Review of Online Consumer Behavior: Empirical Research," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 3(4), pages 1-19, October.
    3. Hong, Ilyoo B. & Cha, Hoon S., 2013. "The mediating role of consumer trust in an online merchant in predicting purchase intention," International Journal of Information Management, Elsevier, vol. 33(6), pages 927-939.
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    More about this item

    Keywords

    E-commerce; Education level; Slovak Republic; Internet purchases; Convergence;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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