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A Critical Review of Online Consumer Behavior: Empirical Research

Author

Listed:
  • Christy M.K. Cheung

    (City University of Hong Kong, Hong Kong)

  • Gloria W.W. Chan

    (City University of Hong Kong, Hong Kong)

  • Moez Limayem

    (HEC Lausanne, Lausanne University of Switzerland, Switzerland)

Abstract

Empirical research on online consumer theory has been examined under diverse contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical framework is found in this area. In view of this, this study attempts to provide an exhaustive review of prior theoretical literature and to provide an integrative model of online consumer behavior. This framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. The paper is concluded with a research agenda for future studies.

Suggested Citation

  • Christy M.K. Cheung & Gloria W.W. Chan & Moez Limayem, 2005. "A Critical Review of Online Consumer Behavior: Empirical Research," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 3(4), pages 1-19, October.
    • Handle: RePEc:igg:jeco00:v:3:y:2005:i:4:p:1-19
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    Citations

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    Cited by:

    1. El-Gohary, Hatem, 2012. "Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations," Tourism Management, Elsevier, vol. 33(5), pages 1256-1269.
    2. Zührem Yaman & Onur Köksal, 2023. "Validity and reliability of consumer attitude toward online shopping scale," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 91-112.
    3. Li Jie & Lan Qiaoling & Liu Lu & Yang Fang, 2018. "Integrated Online Consumer Preference Mining for Product Improvement with Online Reviews," Journal of Systems Science and Information, De Gruyter, vol. 7(1), pages 17-36, March.
    4. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    5. Rose, Susan & Clark, Moira & Samouel, Phillip & Hair, Neil, 2012. "Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes," Journal of Retailing, Elsevier, vol. 88(2), pages 308-322.
    6. Richard Fedorko, 2024. "Analyzing the Relationship between Online Purchasing Behavior and Levels of Educational Attainment in the Slovak Republic," GATR Journals jmmr330, Global Academy of Training and Research (GATR) Enterprise.
    7. Alnawas, Ibrahim & Aburub, Faisal, 2016. "The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 313-322.
    8. Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021. "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 161-185, September.
    9. Milagros Fernández-Herrero & Rosa María Hernández-Maestro & Óscar González-Benito, 2022. "Antecedents of tourist trip planning autonomy: The moderating effects of a global economic crisis," Tourism Economics, , vol. 28(5), pages 1153-1173, August.
    10. Alireza Abroud & Yap Choong & Saravanan Muthaiyah & David Fie, 2015. "Adopting e-finance: decomposing the technology acceptance model for investors," Service Business, Springer;Pan-Pacific Business Association, vol. 9(1), pages 161-182, March.
    11. Silva, Ana Teresa & Moro, Sérgio & Rita, Paulo & Cortez, Paulo, 2018. "Unveiling the features of successful eBay smartphone sellers," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 311-324.
    12. Shweta Pandey & Deepak Chawla, 2016. "Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty - an emerging market framework," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(1), pages 50-71.
    13. Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021. "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 1-25, September.
    14. Andreas Hoegen & Dennis M. Steininger & Daniel Veit, 2018. "How do investors decide? An interdisciplinary review of decision-making in crowdfunding," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(3), pages 339-365, August.
    15. Robert Jeyakumar Nathan & Vijay Victor & Chin Lay Gan & Sebastian Kot, 2019. "Electronic commerce for home-based businesses in emerging and developed economy," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(4), pages 463-483, December.
    16. Funk, Daniel C., 2017. "Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research," Sport Management Review, Elsevier, vol. 20(2), pages 145-158.
    17. Martin, Jillian & Mortimer, Gary & Andrews, Lynda, 2015. "Re-examining online customer experience to include purchase frequency and perceived risk," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 81-95.

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