The Effect of Overall E-Service Quality in Marketing to Online Customer Satisfaction after Covid-19
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DOI: https://doi.org/10.35609/jmmr.2023.8.2(1)
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More about this item
Keywords
Covid-19; e-commerce; Overall E-Service Quality; Customer Satisfaction;All these keywords.
JEL classification:
- I15 - Health, Education, and Welfare - - Health - - - Health and Economic Development
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- O44 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Environment and Growth
NEP fields
This paper has been announced in the following NEP Reports:- NEP-SEA-2023-12-11 (South East Asia)
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