e-Service Quality Model for Spanish Textile and Fashion Sector: Positioning Analysis and B2C Ranking by F-Topsis
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DOI: 10.1142/S0219622017500444
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- Ya-Jun Cai & Yingjia Wang & Juzhi Zhang, 2020. "Enhancing e-platform business by customer service systems: a multi-methodological case study on Ali Wangwang instant message’s impacts on TaoBao," Annals of Operations Research, Springer, vol. 291(1), pages 59-81, August.
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Keywords
e-Service quality; textile; fashion; fuzzy TOPSIS; B2C; perceptions;All these keywords.
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