Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry
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DOI: https://doi.org/10.35609/jmmr.2021.6.1(4)
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- Swani, Kunal & Milne, George R., 2017. "Evaluating Facebook brand content popularity for service versus goods offerings," Journal of Business Research, Elsevier, vol. 79(C), pages 123-133.
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More about this item
Keywords
Engagement; Content type; Facebook; Airlines; Analysis.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-PAY-2021-03-29 (Payment Systems and Financial Technology)
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