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The effects of portal website attitude and e-services on branding of e-stores

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  • Chen, Hsiu-Li
  • Mathews, Shane

Abstract

Increasingly the company websites, along with the intermediary websites such as portal sites have become an integral component of the firms brand strategy. This study emphasises the importance of website service elements within portal sites and the impact on e-retailer brand attitudes and brand identity in an ever more competitive digital market-space.

Suggested Citation

  • Chen, Hsiu-Li & Mathews, Shane, 2013. "The effects of portal website attitude and e-services on branding of e-stores," Australasian marketing journal, Elsevier, vol. 21(3), pages 155-160.
    • Handle: RePEc:eee:aumajo:v:21:y:2013:i:3:p:155-160
    DOI: 10.1016/j.ausmj.2013.03.001
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    References listed on IDEAS

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    1. Chung-Hoon Park & Young-Gul Kim, 2006. "The Effect of Information Satisfaction and Relational Benefit on Consumers' Online Shopping Site Commitments," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 4(1), pages 70-90, January.
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    4. Wu, Paul C.S. & Yeh, Gary Yeong-Yuh & Hsiao, Chieh-Ru, 2011. "The effect of store image and service quality on brand image and purchase intention for private label brands," Australasian marketing journal, Elsevier, vol. 19(1), pages 30-39.
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    6. Mazaheri, Ebrahim & Richard, Marie-Odile & Laroche, Michel, 2011. "Online consumer behavior: Comparing Canadian and Chinese website visitors," Journal of Business Research, Elsevier, vol. 64(9), pages 958-965, September.
    7. Berry, Leonard L. & Bolton, Ruth N. & Bridges, Cheryl H. & Meyer, Jeffrey & Parasuraman, A. & Seiders, Kathleen, 2010. "Opportunities for Innovation in the Delivery of Interactive Retail Services," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 155-167.
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    Cited by:

    1. Sang-Gun Lee & Chang-Gyu Yang & Sin-Bok Lee & Jae-Beom Lee, 2015. "A study on the antecedents and consequences of satisfaction and dissatisfaction in web portal usage," Service Business, Springer;Pan-Pacific Business Association, vol. 9(3), pages 567-586, September.

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