Consumer Attitude and Reaction towards Personalised Pricing in the E-Commerce Sector
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Cited by:
- Hufnagel, Gerrit & Schwaiger, Manfred & Weritz, Louisa, 2022. "Seeking the perfect price: Consumer responses to personalized price discrimination in e-commerce," Journal of Business Research, Elsevier, vol. 143(C), pages 346-365.
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More about this item
Keywords
Personalised Pricing; E-Commerce; Consumer Behaviour; Price Discrimination; PLS SEM.;All these keywords.
JEL classification:
- D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
- D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2019-08-12 (Marketing)
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