Report NEP-MKT-2019-08-12

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Soomro, Yasir Ali, 2018. "Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals," MPRA Paper 92124, University Library of Munich, Germany.
• Vijay Victor, 2019. "Consumer Attitude and Reaction towards Personalised Pricing in the E-Commerce Sector," GATR Journals jmmr220, Global Academy of Training and Research (GATR) Enterprise.
• Setyani Dwi Lestari, 2019. "The Effect of Product, Service, and Customer Satisfaction on Word-of-Mouth Behavior," GATR Journals jmmr221, Global Academy of Training and Research (GATR) Enterprise.
• Arslan, A.M. & Agatz, N.A.H. & Klapp, M., 2019. "Operational Strategies for On-demand Personal Shopper Services," ERIM Report Series Research in Management ERS-2019-009-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Brent Neiman & Joseph S. Vavra, 2019. "The Rise of Niche Consumption," NBER Working Papers 26134, National Bureau of Economic Research, Inc.