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Direct mail selection by joint modeling of the probability and quantity of response

Author

Listed:
  • Otter, P.
  • Scheer, H. van der
  • Wansbeek, T.

    (Groningen University)

Abstract

Operations such as integration or modularization of databases can be considered as operations on database universes. This paper describes some operations on database universes. Formally, a database universe is a special kind of table. It turns out that various operations on tables constitute interesting operations on database universes as well.

Suggested Citation

  • Otter, P. & Scheer, H. van der & Wansbeek, T., 1997. "Direct mail selection by joint modeling of the probability and quantity of response," Research Report 97B25, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    • Handle: RePEc:gro:rugsom:97b25
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    File URL: http://irs.ub.rug.nl/ppn/162988389
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    References listed on IDEAS

    as
    1. Manning, W. G. & Duan, N. & Rogers, W. H., 1987. "Monte Carlo evidence on the choice between sample selection and two-part models," Journal of Econometrics, Elsevier, vol. 35(1), pages 59-82, May.
    2. Hay, Joel W & Leu, Robert & Rohrer, Paul, 1987. "Ordinary Least Squares and Sample-Selection Models of Health-Care Demand," Journal of Business & Economic Statistics, American Statistical Association, vol. 5(4), pages 499-506, October.
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