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Competitive reactions to personal selling

Author

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  • Holtrop, Niels
  • Wieringa, Jakob
  • Gijsenberg, Maarten
  • Stern, P.

    (Groningen University)

Abstract

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Suggested Citation

  • Holtrop, Niels & Wieringa, Jakob & Gijsenberg, Maarten & Stern, P., 2016. "Competitive reactions to personal selling," Research Report 16004-MARK, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    • Handle: RePEc:gro:rugsom:16004-mark
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    References listed on IDEAS

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