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Rejoinder for the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

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  • Harald J. van Heerde

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  • Harald J. van Heerde, 2005. "Rejoinder for the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects," Applied Stochastic Models in Business and Industry, John Wiley & Sons, vol. 21(4‐5), pages 407-408, July.
    • Handle: RePEc:wly:apsmbi:v:21:y:2005:i:4-5:p:407-408
    DOI: 10.1002/asmb.580
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    Cited by:

    1. Holtrop, Niels & Wieringa, Jakob & Gijsenberg, Maarten & Stern, P., 2016. "Competitive reactions to personal selling," Research Report 16004-MARK, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    2. Wieringa, Jaap E. & Horvath, Csilla, 2005. "Computing level-impulse responses of log-specified VAR systems," International Journal of Forecasting, Elsevier, vol. 21(2), pages 279-289.
    3. Dawes, John G., 2012. "Brand-Pack Size Cannibalization Arising from Temporary Price Promotions," Journal of Retailing, Elsevier, vol. 88(3), pages 343-355.

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