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Using Networks For Changing Innovation Strategy: The Case of IBM

Author

Listed:
  • Dittrich, K.
  • Duysters, G.M.
  • de Man, A-P.

Abstract

Large-scale strategic change projects in companies may be supported by using alliance networks. This paper shows that IBM’s change from an exploitation strategy towards an exploration strategy required a radically different network strategy as well. By entering into more non-equity alliances, involving new partners in the network and loosening the ties with existing partners, IBM supported its transformation from a hardware manufacturing company to a global service provider and software company.

Suggested Citation

  • Dittrich, K. & Duysters, G.M. & de Man, A-P., 2004. "Using Networks For Changing Innovation Strategy: The Case of IBM," ERIM Report Series Research in Management ERS-2004-111-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    • Handle: RePEc:ems:eureri:1836
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    File URL: https://repub.eur.nl/pub/1836/ERS%202004%20111%20ORG.pdf
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    References listed on IDEAS

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    Cited by:

    1. Danny García, 2007. "Innovation and Growth: A Survey of the Literature and a Case Study for Latin America," Revista Ecos de Economía, Universidad EAFIT, October.

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    More about this item

    Keywords

    IBM; Networks; exploration/exploitation; innovation; strategic change;
    All these keywords.

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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