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The Geography of Internet Adoption by Retailers

Author

Listed:
  • Jesse W.J. Weltevreden
  • Oedzge A.L.C. Atzema
  • Koen Frenken
  • Karlijn de Kruijf
  • Frank G. van Oort

Abstract

Up till now, the literature on Internet adoption by retailers paid little attention to spatial variables. Using data on 27,000 retail outlets in the Netherlands, we investigate the geographical diffusion of Internet adoption by Dutch retailers. More precise, we examine to what extent retail Internet adoption differs between shopping centers, cities, and regions, while controlling for product and organizational variables. Results of the linear and multinomial logistic regressions suggest that shops at city centers are more likely to adopt the Internet than shops located at shopping centers at the bottom of the retail hierarchy. Furthermore, shops in large cities have a higher probability to adopt the Internet than shops in small cities. On the regional level, the likelihood of Internet adoption is higher for shops in core regions than for retail outlets in the periphery. In conclusion, geography seems to matter for retail Internet adoption.

Suggested Citation

  • Jesse W.J. Weltevreden & Oedzge A.L.C. Atzema & Koen Frenken & Karlijn de Kruijf & Frank G. van Oort, 2005. "The Geography of Internet Adoption by Retailers," Papers in Evolutionary Economic Geography (PEEG) 0510, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Sep 2005.
    • Handle: RePEc:egu:wpaper:0510
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    File URL: http://econ.geo.uu.nl/peeg/peeg0510.pdf
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    References listed on IDEAS

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    Cited by:

    1. Neiberger Cordula & Mensing Matthias & Kubon Jonas, 2020. "Geographische Handelsforschung im Zeitalter der Digitalisierung: Eine Bestandsaufnahme," ZFW – Advances in Economic Geography, De Gruyter, vol. 64(4), pages 197-210, November.
    2. Margarita Billón & Roberto Ezcurra & Fernando Lera-López, 2008. "The Spatial Distribution of the Internet in the European Union: Does Geographical Proximity Matter?," European Planning Studies, Taylor & Francis Journals, vol. 16(1), pages 119-142, January.
    3. Les Dolega & Jonathan Reynolds & Alex Singleton & Michalis Pavlis, 2021. "Beyond retail: New ways of classifying UK shopping and consumption spaces," Environment and Planning B, , vol. 48(1), pages 132-150, January.
    4. Fan Wang & Mingfeng Wang & Shichen Yuan, 2021. "Spatial Diffusion of E-Commerce in China’s Counties: Based on the Perspective of Regional Inequality," Land, MDPI, vol. 10(11), pages 1-17, October.

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    Keywords

    evolutionary economics; internet adoption; retailing;
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