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No Barrique, No Berlusconi: Collective Identity, Contention, and Authenticity in the Making of Barolo and Barbaresco Wines

Author

Listed:
  • Negro, Giacomo

    (Durham U)

  • Hannan, Michael T.

    (Stanford U)

  • Rao, Hayagreeva
  • Leung, Ming D.

Abstract

?How does contention over authenticity unfold through social movement processes of mobilization and counter-mobilization? We address this issue by studying how the rise of "modern" winemaking practices embodied authenticity as creativity, how the success of the modernists triggered a counter-movement seeking to preserve "traditional" wine-making practices, and how the emergent "traditional" category was premised on authenticity as conformity to a genre. This counter-movement succeeded in a situation in which market forces seemed destined to displace tradition with modernity.

Suggested Citation

  • Negro, Giacomo & Hannan, Michael T. & Rao, Hayagreeva & Leung, Ming D., 2007. "No Barrique, No Berlusconi: Collective Identity, Contention, and Authenticity in the Making of Barolo and Barbaresco Wines," Research Papers 1972, Stanford University, Graduate School of Business.
    • Handle: RePEc:ecl:stabus:1972
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    File URL: http://gsbapps.stanford.edu/researchpapers/library/RP1972.pdf
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    References listed on IDEAS

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    Cited by:

    1. George Vlahos, 2020. "Farming System Transformation Impacts on Landscape: A Case Study on Quality Wine Production in a Highly Contested Agricultural Landscape," Land, MDPI, vol. 9(4), pages 1-19, April.
    2. Justin Frake, 2017. "Selling Out: The Inauthenticity Discount in the Craft Beer Industry," Management Science, INFORMS, vol. 63(11), pages 3930-3943, November.
    3. Giacomo Negro & Michael T. Hannan & Hayagreeva Rao, 2011. "Category Reinterpretation and Defection: Modernism and Tradition in Italian Winemaking," Organization Science, INFORMS, vol. 22(6), pages 1449-1463, December.

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