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Alliance Structure and Success in the Global Airline Industry: An Empirical Investigation

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  • Sullivan, Ursula Y.

    (U of Illinois at Urbana-Champaign)

  • Coughlan, Anne T.

    (Northwestern U)

Abstract

In this paper, we investigate the use of horizontal distribution alliances (HDAs) in the international airline industry. Airlines enter these alliances to effectively meet the needs of passengers in new and expanding markets. We apply transaction cost analysis (TCA) to develop a conceptual framework explaining the use of HDAs. From analyzing primary and secondary data, our results indicate that TCA is a viable theory for predicting the formation and success of an HDA.

Suggested Citation

  • Sullivan, Ursula Y. & Coughlan, Anne T., 2004. "Alliance Structure and Success in the Global Airline Industry: An Empirical Investigation," Working Papers 04-0113, University of Illinois at Urbana-Champaign, College of Business.
    • Handle: RePEc:ecl:illbus:04-0113
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    References listed on IDEAS

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