Whence brand evaluations ? Investigating the relevance of personal and extrapersonal associations in brand attitudes
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More about this item
Keywords
personal association; extrapersonal associations; attitudes; brand;All these keywords.
JEL classification:
- A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
- D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations
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