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Nonprofit Roles in For-profit Firms: The Institutionalization of Corporate Philanthropy in France

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Abstract

In this research project we aim to understand the role of institutional entrepreneurship across multiple levels - field, organization, and micro levels - in the institutionalization of a new professional role within organizations. Specifically, we study the rise of the "corporate philanthropy manager," a position inspired by nonprofit values and goals which developed within large French corporations during the period 1979 to 2011. The process of creating, maintaining and legitimizing this new role - philanthropy as a new business function - is the central focus of our study, and we explore how elements of the nonprofit and for-profit worlds came together in this new role, as well as the role of various actors across multiple levels in influencing this combination.

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  • Gautier, Arthur & Pache , Anne-Claire & Chowdhury, Imran, 2013. "Nonprofit Roles in For-profit Firms: The Institutionalization of Corporate Philanthropy in France," ESSEC Working Papers WP1319, ESSEC Research Center, ESSEC Business School.
    • Handle: RePEc:ebg:essewp:dr-13019
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    1. T. Lawrence & R. Suddaby & B. Leca, 2009. "Introduction : Theorizing and studying institutional work," Post-Print hal-00808954, HAL.
    2. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    3. Rodolphe Durand & Hayagreeva Rao & Philippe Monin, 2003. "Institutional Change in Toque Ville: Nouvelle Cuisine as an Identity Movement in French Gastronomy," Post-Print hal-00480858, HAL.
    4. Thomas Lawrence & Roy Suddaby & Bernard Leca, 2009. "Introduction: theorizing and studying institutional work," Post-Print hal-00576557, HAL.
    5. Hayagreeva Rao & Philippe Monin & Rodolphe Durand, 2003. "Institutional change in toque ville : Nouvelle cuisine as an identity movement in French gastronomy," Post-Print hal-02311672, HAL.
    6. Julie Battilana & Bernard Leca & Eva Boxenbaum, 2009. "How actors change institutions : Towards a theory of institutional entrepreneurship," Post-Print hal-00576509, HAL.
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    More about this item

    Keywords

    Corporate philanthropy; Professions; Institutional change; Institutional entrepreneurship; Institutional work;
    All these keywords.

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers

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    This paper has been announced in the following NEP Reports:

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