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Drivers of the Long Tail Phenomenon: An Empirical Analysis

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  • Hinz, Oliver
  • Eckert, Jochen
  • Skiera, Bernd

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  • Hinz, Oliver & Eckert, Jochen & Skiera, Bernd, 2011. "Drivers of the Long Tail Phenomenon: An Empirical Analysis," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 56544, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:56544
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/56544/
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    Cited by:

    1. Xitong Li & Jörn Grahl & Oliver Hinz, 2022. "How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment," Information Systems Research, INFORMS, vol. 33(2), pages 620-637, June.
    2. Peter Buxmann & Oliver Hinz, 2013. "Makers," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(5), pages 357-360, October.
    3. Vladimiras Dolgopolovas & Valentina Dagiene, 2022. "On Semiotics Perspectives of Computational Thinking: Unravelling the “Pamphlet” Approach, a Case Study," Sustainability, MDPI, vol. 14(4), pages 1-22, February.
    4. Tobias Kretschmer & Christian Peukert, 2020. "Video Killed the Radio Star? Online Music Videos and Recorded Music Sales," Information Systems Research, INFORMS, vol. 31(3), pages 776-800, September.
    5. Andreas Hefti & Julia Lareida, 2021. "Competitive attention, Superstars and the Long Tail," ECON - Working Papers 383, Department of Economics - University of Zurich.
    6. Yongjin Park & Youngsok Bang & Jae-Hyeon Ahn, 2020. "How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce?," Information Systems Research, INFORMS, vol. 31(4), pages 1164-1182, December.
    7. Grahl, Jörn & Hinz, Oliver & Rothlauf, Franz & Abdel-Karim, Benjamin M. & Mihale-Wilson, Cristina, 2023. "How do likes influence revenue? A randomized controlled field experiment," Journal of Business Research, Elsevier, vol. 167(C).
    8. Yi, Sangyoon & Kim, Dongyeon & Ju, Jaehyeon, 2022. "Recommendation technologies and consumption diversity: An experimental study on product recommendations, consumer search, and sales diversity," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    9. Lozić, Joško & Milković, Marin & Fotova Čiković, Katerina, 2022. "The Impact Of The Long Tail Economy On The Business Result Of The Digital Platform: The Case Of Spotify And Match Group," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 13(1), pages 43-55.
    10. Vladimiras Dolgopolovas & Valentina Dagiene, 2021. "On the Future of Computational Thinking Education: Moving beyond the Digital Agenda, a Discourse Analysis Perspective," Sustainability, MDPI, vol. 13(24), pages 1-21, December.
    11. Dongwon Lee & Anandasivam Gopal & Sung-Hyuk Park, 2020. "Different but Equal? A Field Experiment on the Impact of Recommendation Systems on Mobile and Personal Computer Channels in Retail," Information Systems Research, INFORMS, vol. 31(3), pages 892-912, September.
    12. Yinbo Feng & Ming Hu, 2017. "Blockbuster or Niche? Competitive Strategy under Network Effects," Working Papers 17-13, NET Institute.
    13. Harold Paredes-Frigolett & Andreas Pyka, 2022. "The global stakeholder capitalism model of digital platforms and its implications for strategy and innovation from a Schumpeterian perspective," Journal of Evolutionary Economics, Springer, vol. 32(2), pages 463-500, April.
    14. Daniel Kaimann & Ilka Tanneberg & Joe Cox, 2021. "“I will survive”: Online streaming and the chart survival of music tracks," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(1), pages 3-20, January.
    15. Gal OEstreicher-Singer & Barak Libai, 2011. "Assessing Value in Product Networks," Working Papers 11-29, NET Institute, revised Sep 2011.
    16. Tom Fangyun Tan & Serguei Netessine & Lorin Hitt, 2017. "Is Tom Cruise Threatened? An Empirical Study of the Impact of Product Variety on Demand Concentration," Information Systems Research, INFORMS, vol. 28(3), pages 643-660, September.
    17. Matt Wimble & John Tripp & Brandis Phillips & Nash Milic, 2016. "On search cost and the long tail: the moderating role of search cost," Information Systems and e-Business Management, Springer, vol. 14(3), pages 507-531, August.
    18. Wondwesen Tafesse, 2023. "The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 317-330, September.

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