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An index for dynamic product promotion and the knapsack problem for perishable items

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  • Jacko, Peter

Abstract

This paper introduces the knapsack problem for perishable items (KPPI), which concerns the optimal dynamic allocation of a limited promotion space to a collection of perishable items. Such a problem is motivated by applications in a variety of industries, where products have an associated lifetime after which they cannot be sold. The paper builds on recent developments on restless bandit indexation and gives an optimal marginal productivity index policy for the dynamic (single) product promotion problem with closed-form indices that yield estructural insights. The performance of the proposed policy for KPPI is investigated in a computational study.

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  • Jacko, Peter, 2009. "An index for dynamic product promotion and the knapsack problem for perishable items," DES - Working Papers. Statistics and Econometrics. WS ws093111, Universidad Carlos III de Madrid. Departamento de Estadística.
    • Handle: RePEc:cte:wsrepe:ws093111
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    References listed on IDEAS

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    Keywords

    Dynamic promotion;

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