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Retail assortment, shelf and stockout management: issues, interplay and future challenges

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  • Katia Campo
  • Els Gijsbrechts

Abstract

Starting from a brief literature review, this paper identifies key issues for future research in three related category management (CM) decision areas: assortment, shelf and stockout management. It elaborates on the interdependencies between the three CM issues, underscoring the need for a more integrated research approach. A common framework is presented of factors mediating and moderating consumer reactions to CM changes, which may provide guidelines for future research on reaction heterogeneity. The paper concludes with a discussion of the methodological challenges to be faced, ranging from advanced data collection procedures, over the development of more ingenious model structures, to the design of more powerful estimation and optimization routines. Copyright © 2005 John Wiley & Sons, Ltd.

Suggested Citation

  • Katia Campo & Els Gijsbrechts, 2005. "Retail assortment, shelf and stockout management: issues, interplay and future challenges," Applied Stochastic Models in Business and Industry, John Wiley & Sons, vol. 21(4‐5), pages 383-392, July.
    • Handle: RePEc:wly:apsmbi:v:21:y:2005:i:4-5:p:383-392
    DOI: 10.1002/asmb.574
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    Citations

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    Cited by:

    1. Xue Pan & Lei Hou & Kecheng Liu, 2022. "The effect of product distance on the eWOM in recommendation network," Electronic Commerce Research, Springer, vol. 22(3), pages 901-924, September.
    2. Jacko, Peter, 2009. "An index for dynamic product promotion and the knapsack problem for perishable items," DES - Working Papers. Statistics and Econometrics. WS ws093111, Universidad Carlos III de Madrid. Departamento de Estadística.
    3. Els Breugelmans & Katia Campo & Els Gijsbrechts, 2007. "Shelf sequence and proximity effects on online grocery choices," Marketing Letters, Springer, vol. 18(1), pages 117-133, June.
    4. Erica Herpen & Erjen Nierop & Laurens Sloot, 2012. "The relationship between in-store marketing and observed sales for organic versus fair trade products," Marketing Letters, Springer, vol. 23(1), pages 293-308, March.
    5. Hameed, Irfan & Soomro, Yasir, 2012. "Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement," MPRA Paper 57417, University Library of Munich, Germany.
    6. Hübner, Alexander H. & Kuhn, Heinrich, 2012. "Retail category management: State-of-the-art review of quantitative research and software applications in assortment and shelf space management," Omega, Elsevier, vol. 40(2), pages 199-209, April.
    7. Koll, Oliver & Plank, Andreas, 2022. "Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing," Journal of Retailing, Elsevier, vol. 98(4), pages 576-592.
    8. Zuschke, Nick, 2020. "The impact of task complexity and task motivation on in-store marketing effectiveness: An eye tracking analysis," Journal of Business Research, Elsevier, vol. 116(C), pages 337-350.
    9. Kasper, J.D.P., 2005. "The culture of market oriented organisations," Research Memorandum 052, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    10. Eisend, Martin, 2014. "Shelf space elasticity: A meta-analysis," Journal of Retailing, Elsevier, vol. 90(2), pages 168-181.
    11. Jabir Ali & Ashwin Chandra & Tabassum Ali, 2017. "Self-started versus Family Inherited Businesses: A Comparison of Managing Unorganized Food Grocery Retail Stores in an Emerging Economy," Business Perspectives and Research, , vol. 5(1), pages 24-35, January.

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