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Non-Economic Motivation for Contingent Values: Rights and Attitudinal Beliefs in the Willingness To Pay for Environmental Improvements

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  • Clive L. Spash

Abstract

This paper reports on a national CVM survey administered in combination with a psychometric scale on pro-social environmental attitudes to test for non-economic motivations for WTP. The multi-item scale measures biospheric, altruistic, and egoistic motives, and analyzes their association with rights-based (deontological) and consequential (utilitarian) ethics. I test hypotheses concerning the existence of distinct value orientations, and the relationships between attitudes, ethics, protest bids, and WTP. Contrary to some recent claims based upon convenience samples, environmental attitudes are found to be significant in explaining intended WTP; this is associated with an egoistic motive and rights-based, rather than consequential, beliefs.

Suggested Citation

  • Clive L. Spash, 2006. "Non-Economic Motivation for Contingent Values: Rights and Attitudinal Beliefs in the Willingness To Pay for Environmental Improvements," Land Economics, University of Wisconsin Press, vol. 82(4), pages 602-622.
    • Handle: RePEc:uwp:landec:v:82:y:2006:i:4:p:602-622
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • Q00 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - General
    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers

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