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Experimental Investigation of Supplier-Retailer Contracts: The Wholesale Price Contract

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  • Claudia Keser
  • Giuseppe A. Paleologo

Abstract

We examine decision making in a simple supplier-retailer wholesale price contract in the experimental economics laboratory. We observe wholesale prices and order quantities below the game-theoretical predictions. The supply chain's efficiency is as predicted but profits are more equitably allocated. Cette étude en économie expérimentale examine les contrats de prix en gros négociés entre un détaillant et un vendeur. Nous observons que les prix et les quantités négociés sont en dessous des prévisions tirées du modèle retenue en théorie des jeux. Les résultats expérimentaux indiquent que l'efficacité de la chaîne d'approvisionnement est inférieur à 100 % tel que prédit par le modèle. Par ailleurs, les profits sont alloués de façon plus équitable que l'allocation prédite par le modèle.

Suggested Citation

  • Claudia Keser & Giuseppe A. Paleologo, 2004. "Experimental Investigation of Supplier-Retailer Contracts: The Wholesale Price Contract," CIRANO Working Papers 2004s-57, CIRANO.
    • Handle: RePEc:cir:cirwor:2004s-57
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    File URL: https://cirano.qc.ca/files/publications/2004s-57.pdf
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    References listed on IDEAS

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    Cited by:

    1. Hong Yuan & Miguel I. Gómez & Vithala R. Rao, 2013. "Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach," Management Science, INFORMS, vol. 59(7), pages 1709-1724, July.
    2. Abdolkarim Sadrieh & Guido Voigt, 2017. "Strategic risk in supply chain contract design," Journal of Business Economics, Springer, vol. 87(1), pages 125-153, January.
    3. Elahi, Ehsan & Lamba, Narasimha & Ramaswamy, Chinthana, 2013. "How can we improve the performance of supply chain contracts? An experimental study," International Journal of Production Economics, Elsevier, vol. 142(1), pages 146-157.
    4. Niederhoff, Julie A & Kouvelis, Panos, 2019. "Effective and necessary: Individual supplier behavior in revenue sharing and wholesale contracts," European Journal of Operational Research, Elsevier, vol. 277(3), pages 1060-1071.
    5. Stewart Robinson & Stavrianna Dimitriou & Kathy Kotiadis, 2017. "Addressing the sample size problem in behavioural operational research: simulating the newsvendor problem," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 68(3), pages 253-268, March.
    6. Andrew M. Davis & Elena Katok & Natalia Santamaría, 2014. "Push, Pull, or Both? A Behavioral Study of How the Allocation of Inventory Risk Affects Channel Efficiency," Management Science, INFORMS, vol. 60(11), pages 2666-2683, November.
    7. Elena Katok & Diana Yan Wu, 2009. "Contracting in Supply Chains: A Laboratory Investigation," Management Science, INFORMS, vol. 55(12), pages 1953-1968, December.
    8. Xuanming Su, 2008. "Bounded Rationality in Newsvendor Models," Manufacturing & Service Operations Management, INFORMS, vol. 10(4), pages 566-589, May.
    9. U Benzion & Y Cohen & T Shavit, 2010. "The newsvendor problem with unknown distribution," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 61(6), pages 1022-1031, June.
    10. Elena Katok & Douglas Thomas & Andrew Davis, 2008. "Inventory Service-Level Agreements as Coordination Mechanisms: The Effect of Review Periods," Manufacturing & Service Operations Management, INFORMS, vol. 10(4), pages 609-624, June.
    11. Pui‐Sze Chow & Tsan‐Ming Choi & Bin Shen & Jinhui Zheng, 2014. "Supply Contracting with Risk‐Sensitive Retailers under Information Asymmetry: An Exploratory Behavioral Study," Systems Research and Behavioral Science, Wiley Blackwell, vol. 31(4), pages 554-564, July.
    12. Wu, Diana Yan, 2013. "The impact of repeated interactions on supply chain contracts: A laboratory study," International Journal of Production Economics, Elsevier, vol. 142(1), pages 3-15.
    13. Anna G. Devlin & Wedad Elmaghraby & Rebecca W. Hamilton, 2018. "Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort," Journal of the Academy of Marketing Science, Springer, vol. 46(2), pages 212-233, March.
    14. Chow, Pui-Sze & Wang, Yulan & Choi, Tsan-Ming & Shen, Bin, 2015. "An experimental study on the effects of minimum profit share on supply chains with markdown contract: Risk and profit analysis," Omega, Elsevier, vol. 57(PA), pages 85-97.
    15. Christoph H. Loch & Yaozhong Wu, 2008. "Social Preferences and Supply Chain Performance: An Experimental Study," Management Science, INFORMS, vol. 54(11), pages 1835-1849, November.

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    More about this item

    Keywords

    supply chain coordination; industrial organization; experimental economics; coordination dans la chaîne d'approvisionnement; organisation industrielle; économie expérimentale;
    All these keywords.

    JEL classification:

    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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