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Les marques territoriales dans le secteur bioalimentaire : un outil pour favoriser l’achat local et de proximité

Author

Listed:
  • Bernard Korai
  • Rémy Lambert

Abstract

→ Read PESPECTIVES CIRANO In its 2018–2025 Bio-food Policy, the Quebec government aims to make “buying locally” one of the cornerstones of economic and social prosperity. Territorial brands are strongly favoured to promote local buying. These include initiatives such as Maïs sucré de Neuville, Agneau de Charlevoix, Saveurs du Bas-Saint-Laurent, Mauricie Gourmande or Aliments du Québec. Have these initiatives really been successful? In this study, the authors answer this question and propose several avenues of reflection to help the bio-food sector better structure the development and management of territorial brands and ensure that they become an increasingly important part of Quebecers' consumer habits. → Lire le PESPECTIVES CIRANO Dans sa Politique bioalimentaire 2018-2025, le gouvernement du Québec vise notamment à faire de l’achat local l’une des pierres angulaires de la prospérité économique et sociale. Les marques territoriales sont fortement privilégiées pour favoriser l’achat local. On pense ici aux initiatives comme le Maïs sucré de Neuville, l’Agneau de Charlevoix, les Saveurs du Bas-Saint-Laurent ou encore Aliments du Québec. Ces initiatives ont-elles véritablement atteint le succès escompté ? Dans cette étude, les auteurs répondent à cette question et proposent plusieurs pistes de réflexion afin d’aider le secteur bioalimentaire à mieux structurer le développement et l’encadrement des marques territoriales et faire en sorte qu’elles fassent de plus en plus partie des habitudes de consommation des Québécoises et Québécois.

Suggested Citation

  • Bernard Korai & Rémy Lambert, 2023. "Les marques territoriales dans le secteur bioalimentaire : un outil pour favoriser l’achat local et de proximité," CIRANO Project Reports 2023rp-17, CIRANO.
    • Handle: RePEc:cir:cirpro:2023rp-17
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    References listed on IDEAS

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