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Baromètre de la confiance des consommateurs québécois à l’égard des aliments -2e édition - Édition complète

Author

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  • Nathalie de Marcellis-Warin
  • Ingrid Peignier

Abstract

The Quebec government's Biofood Policy places consumer expectations and health at the heart of its priorities for the coming years. Offering products that meet consumers' needs is one of the main orientations defined to achieve the ambitions and targets of this policy. In this context, CIRANO's Barometer of Quebec consumers' confidence in food is an important and very useful tool for decision making for the government, but also for all stakeholders in the bio-food sector. Conducted on a regular basis, the Barometer makes it possible to identify trends and take into account the changing context in which Quebecers make food choices. As was the case with the first edition in 2019, the 2021 Barometer provides rich, timely and unprecedented information on a range of issues related to the level of consumer confidence in food. It also identifies priority actions for the government, including levers to increase the consumption of organic or Quebec foods, tackle food waste, or encourage responsible business practices such as animal welfare or respect for the environment. This second edition of the Barometer is based on a survey administered from February 8 to 11, 2021 to a representative sample of 1005 people. The report presents very detailed descriptive statistics, but also the results of multivariate analyses and statistical tests to determine whether the results vary significantly according to certain socio-demographic characteristics of the respondents, such as gender, age, region of residence and income. La Politique bioalimentaire du gouvernement du Québec place les attentes des consommateurs et leur santé au cœur des priorités pour les prochaines années. Offrir des produits répondants aux besoins des consommateurs figure parmi les principales orientations définies pour atteindre les ambitions et les cibles de cette politique. Dans ce contexte, le Baromètre de la confiance des consommateurs québécois à l’égard des aliments du CIRANO est un outil important et très utile à la prise de décisions pour le gouvernement, mais aussi pour l’ensemble des parties prenantes du secteur bioalimentaire. Réalisé sur une base régulière, le Baromètre permet de bien cerner les tendances et de tenir compte de l’évolution du contexte dans lequel les Québécoises et Québécois font des choix en matière d’alimentation. Comme c’était le cas de la première édition en 2019, le Baromètre de 2021 fournit des informations riches, opportunes et inédites sur un ensemble d’enjeux reliés au niveau de confiance des consommateurs à l’égard des aliments. Il permet aussi d’identifier des actions à privilégier pour le gouvernement, incluant des leviers pour augmenter la consommation d’aliments biologiques ou d’aliments du Québec, s’attaquer au gaspillage alimentaire ou encore encourager les pratiques d’affaires responsables comme le bienêtre animal ou le respect de l’environnement. Cette deuxième édition du Baromètre est fondée sur une enquête administrée du 8 au 11 février 2021 auprès d’un échantillon représentatif de 1005 personnes. Le rapport présente des statistiques descriptives très détaillées, mais aussi les résultats d’analyses multivariées et tests statistiques afin de déterminer si les résultats varient significativement en fonction de certaines caractéristiques sociodémographiques des personnes interrogées comme le sexe, l’âge, la région de résidence, le revenu.

Suggested Citation

  • Nathalie de Marcellis-Warin & Ingrid Peignier, 2022. "Baromètre de la confiance des consommateurs québécois à l’égard des aliments -2e édition - Édition complète," CIRANO Project Reports 2022rp-18, CIRANO.
  • Handle: RePEc:cir:cirpro:2022rp-18
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    File URL: https://cirano.qc.ca/files/publications/2022RP-18.pdf
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    References listed on IDEAS

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    1. David Haziza & Jean‐François Beaumont, 2007. "On the Construction of Imputation Classes in Surveys," International Statistical Review, International Statistical Institute, vol. 75(1), pages 25-43, April.
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