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Freedom to be a Child: Commercial Pressures on Children

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  • David Piachaud

Abstract

Children's lives have been transformed over the past century. Family incomes have increased, children lead more solitary lives, attitudes to childhood have changed, new products have been developed and commercial pressures on children have increased. The importance of these commercial pressures is analysed. Do children understand advertising? How is child poverty affected? How does increased materialism affect psychological well-being? The issues raised for public policy are discussed in terms of children's freedom, the rights of children and the protection of children. Finally, the future of childhood is considered and choices between constraining commercial pressures or not are considered.

Suggested Citation

  • David Piachaud, 2007. "Freedom to be a Child: Commercial Pressures on Children," CASE Papers case127, Centre for Analysis of Social Exclusion, LSE.
    • Handle: RePEc:cep:sticas:case127
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    File URL: https://sticerd.lse.ac.uk/dps/case/cp/CASEpaper127.pdf
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    References listed on IDEAS

    as
    1. Robertson, Thomas S & Rossiter, John R, 1974. "Children and Commercial Persuasion: An Attribution Theory Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(1), pages 13-20, June.
    2. Goldberg, Marvin E & Gorn, Gerald J, 1978. "Some Unintended Consequences of TV Advertising to Children," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(1), pages 22-29, June.
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    More about this item

    Keywords

    childhood; consumption; advertising; commercialization;
    All these keywords.

    JEL classification:

    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being

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