IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v5y1978i1p22-29.html
   My bibliography  Save this article

Some Unintended Consequences of TV Advertising to Children

Author

Listed:
  • Goldberg, Marvin E
  • Gorn, Gerald J

Abstract

No abstract is available for this item.

Suggested Citation

  • Goldberg, Marvin E & Gorn, Gerald J, 1978. "Some Unintended Consequences of TV Advertising to Children," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(1), pages 22-29, June.
    • Handle: RePEc:oup:jconrs:v:5:y:1978:i:1:p:22-29
    DOI: 10.1086/208710
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/208710
    Download Restriction: no
    File URL: https://libkey.io/10.1086/208710?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Stefano Bartolini & Francesco Sarracino, 2021. "Happier and Sustainable. Possibilities for a post-growth society," Department of Economics University of Siena 855, Department of Economics, University of Siena.
    2. Eda Gurel Atay & Joseph Sirgy & Melika Husić & Muris Čičić, 2010. "Influence of materialism on life satisfaction," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 22(2), pages 151-166.
    3. Piachaud, David, 2007. "Freedom to be a child: commercial pressures on children," LSE Research Online Documents on Economics 6206, London School of Economics and Political Science, LSE Library.
    4. David Piachaud, 2007. "Freedom to be a Child: Commercial Pressures on Children," CASE Papers case127, Centre for Analysis of Social Exclusion, LSE.
    5. Poorvaxi Chetanand Audichya, 2024. "Factors Leading To Materialism In Children: A Survey Of School Children In Ahmedabad, India," Working papers 2024-49-06, Voice of Research.
    6. Armstrong, J Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 251-256, September.
    7. Manish Mittal, 2011. "Television Viewing and Perception of Parental Concern among Urban Indian Children," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 36(1), pages 45-59, February.
    8. Stefano Bartolini & Marcin Piekalkiewicz & Francesco Sarracino, 2019. "A Social Cure for Social Comparisons," Department of Economics University of Siena 797, Department of Economics, University of Siena.
    9. Usha Lenka & Vandana, 2015. "A Review on Impact of Socialization Agents in Breeding Consumerism among Children," Global Business Review, International Management Institute, vol. 16(5), pages 867-878, October.
    10. Manisha Behal & Pavleen Soni, 2018. "Media Use and Materialism: A Comparative Study of Impact of Television Exposure and Internet Indulgence on Young Adults," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 43(4), pages 247-262, November.
    11. M. Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2012. "Linking Advertising, Materialism, and Life Satisfaction," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 107(1), pages 79-101, May.
    12. repec:cep:sticas:/127 is not listed on IDEAS
    13. Heleen van der Meulen & Rinaldo Kühne & Suzanna J. Opree, 2018. "Validating the Material Values Scale for Children (MVS-c) for Use in Early Childhood," Child Indicators Research, Springer;The International Society of Child Indicators (ISCI), vol. 11(4), pages 1201-1216, August.
    14. Oliver Büttner & Arnd Florack & Benjamin Serfas, 2014. "A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour," Journal of Consumer Policy, Springer, vol. 37(2), pages 161-182, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:5:y:1978:i:1:p:22-29. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.