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Diffusion of Feedback: Perceptions and Adoption of Devices in the Residential Market

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  • Karlin, Beth
  • Sanguinetti, Angela
  • Davis, Nora
  • Bendanna, Kristen
  • Holdsworth, Kristen
  • Baker, Jessie
  • Kirkby, David
  • Stokols, Daniel

Abstract

Providing households with energy feedback is widely promoted as a conservation strategy and its effectiveness has been established in field studies. However, such studies actively recruit participants and little is known about naturalistic consumers. Despite hundreds of products emerging, few have taken hold in the market. Diffusion of innovation is a theory of technology adoption that details both the general process by which innovation spreads as well as the individual process of technology adoption. The current study analyses survey data from 836 individuals through a diffusion framework to assess the current and potential market of energy feedback. Questions related to knowledge and perceptions of feedback reveal important insights about customer acceptance and statistical comparison of adopters and non-adopters identify key characteristics related to adoption. Implications for the design and marketing of feedback technologies are discussed.

Suggested Citation

  • Karlin, Beth & Sanguinetti, Angela & Davis, Nora & Bendanna, Kristen & Holdsworth, Kristen & Baker, Jessie & Kirkby, David & Stokols, Daniel, 2015. "Diffusion of Feedback: Perceptions and Adoption of Devices in the Residential Market," Institute of Transportation Studies, Working Paper Series qt0cv5g621, Institute of Transportation Studies, UC Davis.
    • Handle: RePEc:cdl:itsdav:qt0cv5g621
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    References listed on IDEAS

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    1. Battalio, Raymond C, et al, 1979. "Residential Electricity Demand: An Experimental Study," The Review of Economics and Statistics, MIT Press, vol. 61(2), pages 180-189, May.
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    Cited by:

    1. Hilary Boudet & Chad Zanocco & Greg Stelmach & Mahmood Muttaqee & June Flora, 2021. "Public preferences for five electricity grid decarbonization policies in California," Review of Policy Research, Policy Studies Organization, vol. 38(5), pages 510-528, September.
    2. Outcault, Sarah & Sanguinetti, Angela & Nelson, Leslie, 2022. "Technology characteristics that influence adoption of residential distributed energy resources: Adapting Rogers’ framework," Energy Policy, Elsevier, vol. 168(C).
    3. Karlin, Beth & Ford, Rebecca & Sanguinetti, Angela & Squiers, Cassandra & Gannon, John & Rajukumar, Mukund & Donnelly, Kat A., 2015. "Characterization and Potential of Home Energy Management (HEM) Technology," Institute of Transportation Studies, Working Paper Series qt6qd1x5js, Institute of Transportation Studies, UC Davis.

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