Paulo Lencastre

Personal Details

First Name:	Paulo
Middle Name:
Last Name:	Lencastre
Suffix:
RePEc Short-ID:	ple878

Affiliation

Católica Porto Business School
Universidade Católica Portuguesa

Porto, Portugal
http://www.catolicabs.porto.ucp.pt/
RePEc:edi:feucppt (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

1. Joana César Machado & Paulo Lencastre & Leonor Vacas de Carvalho & Patrício Costa, 2011. "Brand mergers: Examining consumer response to name and logo design," Working Papers de Gestão (Management Working Papers) 02, Católica Porto Business School, Universidade Católica Portuguesa.

   Cited by:

   1. Mengyue Wang & Xin Li, 2017. "Effects of the aesthetic design of icons on app downloads: evidence from an android market," Electronic Commerce Research, Springer, vol. 17(1), pages 83-102, March.

2. Paulo Lencastre & Ana Côrte-Real, 2009. "A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA," Working Papers de Gestão (Management Working Papers) 11, Católica Porto Business School, Universidade Católica Portuguesa.

   Cited by:

   1. Jenniina Sihvonen, 2019. "Understanding the drivers of consumer–brand identification," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 583-594, September.

More information

Research fields, statistics, top rankings, if available.

Statistics

Access and download statistics for all items

Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 4 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.

1. NEP-MKT: Marketing (4) 2009-06-03 2009-10-03 2009-12-19 2011-08-09
2. NEP-IND: Industrial Organization (1) 2011-08-09

Corrections

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