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Improving interface congruence between manufacturing and marketing in industrial-product manufacturers

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  • Rho, Boo-Ho
  • Hahm, Yong-Seok
  • Yu, Yung-Mok

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Suggested Citation

  • Rho, Boo-Ho & Hahm, Yong-Seok & Yu, Yung-Mok, 1994. "Improving interface congruence between manufacturing and marketing in industrial-product manufacturers," International Journal of Production Economics, Elsevier, vol. 37(1), pages 27-40, November.
    • Handle: RePEc:eee:proeco:v:37:y:1994:i:1:p:27-40
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    Cited by:

    1. Cristina Giménez & Eva Ventura, 2003. "Logistics-production, logistics-marketing and external integration: Their impact on performance," Economics Working Papers 657, Department of Economics and Business, Universitat Pompeu Fabra.
    2. He, Yuanqiong & Keung Lai, Kin & Sun, Hongyi & Chen, Yun, 2014. "The impact of supplier integration on customer integration and new product performance: The mediating role of manufacturing flexibility under trust theory," International Journal of Production Economics, Elsevier, vol. 147(PB), pages 260-270.
    3. Chan K. Hahn & Edward A. Duplaga & Janet L. Hartley, 2000. "Supply-Chain Synchronization: Lessons from Hyundai Motor Company," Interfaces, INFORMS, vol. 30(4), pages 32-45, August.
    4. Garrido-Vega, Pedro & Ortega Jimenez, Cesar H. & de los Ríos, José Luis Díez Pérez & Morita, Michiya, 2015. "Implementation of technology and production strategy practices: Relationship levels in different industries," International Journal of Production Economics, Elsevier, vol. 161(C), pages 201-216.
    5. Rui Soucasaux Sousa, 1998. "THE INTERFACE BETWEEN MARKETING AND MANUFACTURING: A STRATEGIC and FUNCTIONAL PERSPECTIVE," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
    6. Adamides, Emmanuel D. & Voutsina, Marinie, 2006. "The double-helix model of manufacturing and marketing strategies," International Journal of Production Economics, Elsevier, vol. 104(1), pages 3-18, November.

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