Advancing Ad Auction Realism: Practical Insights & Modeling Implications
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Omid Rafieian & Hema Yoganarasimhan, 2021. "Targeting and Privacy in Mobile Advertising," Marketing Science, INFORMS, vol. 40(2), pages 193-218, March.
- W. Jason Choi & Amin Sayedi, 2019. "Learning in Online Advertising," Marketing Science, INFORMS, vol. 38(4), pages 584-608, July.
- Bergemann, Dirk & Morris, Stephen, 2016.
"Bayes correlated equilibrium and the comparison of information structures in games,"
Theoretical Economics, Econometric Society, vol. 11(2), May.
- Dirk Bergemann & Stephen Morris, 2013. "Bayes Correlated Equilibrium and the Comparison of Information Structures in Games," Working Papers 054-2013, Princeton University, Department of Economics, Econometric Research Program..
- Dirk Bergemann & Stephen Morris, 2015. "Bayes Correlated Equilibrium and the Comparison of Information Structures in Games," Levine's Bibliography 786969000000001085, UCLA Department of Economics.
- Dirk Bergemann & Stephen Morris, 2013. "Bayes Correlated Equilibrium and the Comparison of Information Structures in Games," Cowles Foundation Discussion Papers 1909RR, Cowles Foundation for Research in Economics, Yale University, revised Oct 2014.
- Dirk Bergemann & Stephen Morris, 2013. "Bayes Correlated Equilibrium and the Comparison of Information Structures in Games," Cowles Foundation Discussion Papers 1909R3, Cowles Foundation for Research in Economics, Yale University, revised Apr 2015.
- John C. Harsanyi, 1967. "Games with Incomplete Information Played by "Bayesian" Players, I-III Part I. The Basic Model," Management Science, INFORMS, vol. 14(3), pages 159-182, November.
- Benjamin Edelman & Michael Ostrovsky & Michael Schwarz, 2007.
"Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords,"
American Economic Review, American Economic Association, vol. 97(1), pages 242-259, March.
- Benjamin Edelman & Michael Ostrovsky & Michael Schwarz, 2005. "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords," NBER Working Papers 11765, National Bureau of Economic Research, Inc.
- Roger B. Myerson, 1981.
"Optimal Auction Design,"
Mathematics of Operations Research, INFORMS, vol. 6(1), pages 58-73, February.
- Roger B. Myerson, 1978. "Optimal Auction Design," Discussion Papers 362, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
- Drew Fudenberg & David K. Levine, 1998.
"The Theory of Learning in Games,"
MIT Press Books,
The MIT Press,
edition 1, volume 1, number 0262061945, December.
- Drew Fudenberg & David K. Levine, 1996. "The Theory of Learning in Games," Levine's Working Paper Archive 624, David K. Levine.
- Robert Zeithammer, 2019. "Soft Floors in Auctions," Management Science, INFORMS, vol. 65(9), pages 4204-4221, September.
- Milgrom, Paul R & Weber, Robert J, 1982.
"A Theory of Auctions and Competitive Bidding,"
Econometrica, Econometric Society, vol. 50(5), pages 1089-1122, September.
- Paul Milgrom & Robert J. Weber, 1981. "A Theory of Auctions and Competitive Bidding," Discussion Papers 447R, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
- Hal R. Varian, 2009. "Online Ad Auctions," American Economic Review, American Economic Association, vol. 99(2), pages 430-434, May.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Committee, Nobel Prize, 2020. "Improvements to auction theory and inventions of new auction formats," Nobel Prize in Economics documents 2020-2, Nobel Prize Committee.
- Etro, Federico, 2017. "Research in economics and game theory. A 70th anniversary," Research in Economics, Elsevier, vol. 71(1), pages 1-7.
- Philippe Jehiel & Laurent Lamy, 2020.
"On the Benefits of Set-Asides,"
Journal of the European Economic Association, European Economic Association, vol. 18(4), pages 1655-1696.
- Laurent Lamy & Philippe Jehiel, 2016. "On the benefits of set-asides," Post-Print hal-01688231, HAL.
- Philippe Jehiel & Laurent Lamy, 2017. "On the benefits of set-asides," Working Papers halshs-01557657, HAL.
- Laurent Lamy & Philippe Jehiel, 2017. "On the benefits of set-asides," Post-Print hal-01688261, HAL.
- Philippe Jehiel & Laurent Lamy, 2017. "On the benefits of set-asides," CIRED Working Papers halshs-01557657, HAL.
- Laurent Lamy & Philippe Jehiel, 2016. "On the benefits of set-asides," Post-Print hal-01688237, HAL.
- Philippe Jehiel & Laurent Lamy, 2020. "On the Benefits of Set-Asides," Post-Print halshs-03229982, HAL.
- Philippe Jehiel & Laurent Lamy, 2020. "On the Benefits of Set-Asides," PSE-Ecole d'économie de Paris (Postprint) halshs-03229982, HAL.
- Lamy, Laurent & Jehiel, Philippe, 2016. "On the benefits of set-asides," CEPR Discussion Papers 11564, C.E.P.R. Discussion Papers.
- Philippe Jehiel & Laurent Lamy, 2017. "On the benefits of set-asides," PSE Working Papers halshs-01557657, HAL.
- José Alcalde & Matthias Dahm, "undated". "Supplier Diversity before the Time of Cholera," Discussion Papers in Economics 20/07, Division of Economics, School of Business, University of Leicester.
- Axel Ockenfels & David Reiley & Abdolkarim Sadrieh, 2006. "Online Auctions," NBER Working Papers 12785, National Bureau of Economic Research, Inc.
- Eric Bax, 2020. "Heavy Tails Make Happy Buyers," Papers 2002.09014, arXiv.org.
- Satoru Fujishige & Zaifu Yang, 2020. "A Universal Dynamic Auction for Unimodular Demand Types: An Efficient Auction Design for Various Kinds of Indivisible Commodities," Discussion Papers 20/08, Department of Economics, University of York.
- Estrella Alonso & Joaquín Sánchez-Soriano & Juan Tejada, 2020. "Mixed Mechanisms for Auctioning Ranked Items," Mathematics, MDPI, vol. 8(12), pages 1-26, December.
- Çağıl Koçyiğit & Garud Iyengar & Daniel Kuhn & Wolfram Wiesemann, 2020. "Distributionally Robust Mechanism Design," Management Science, INFORMS, vol. 66(1), pages 159-189, January.
- Tomoya Kazumura & Debasis Mishra & Shigehiro Serizawa, 2017. "Strategy-proof multi-object auction design: Ex-post revenue maximization with no wastage," ISER Discussion Paper 1001, Institute of Social and Economic Research, Osaka University.
- Alcalde, José & Dahm, Matthias, 2019.
"Dual sourcing with price discovery,"
Games and Economic Behavior, Elsevier, vol. 115(C), pages 225-246.
- Alcalde, Jose & Dahm, Mathias, 2016. "Dual Sourcing with Price Discovery," QM&ET Working Papers 16-1, University of Alicante, D. Quantitative Methods and Economic Theory.
- Alcalde, José & Dahm, Matthias, 2020.
"Affirmative Action Through Endogenous Set-Asides,"
QM&ET Working Papers
20-1, University of Alicante, D. Quantitative Methods and Economic Theory.
- Jose Alcalde & Matthias Dahm, 2020. "Affirmative Action through Endogenous Set-Asides," Discussion Papers 2020-01, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
- L. Elisa Celis & Gregory Lewis & Markus Mobius & Hamid Nazerzadeh, 2014.
"Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions,"
Management Science, INFORMS, vol. 60(12), pages 2927-2948, December.
- L. Elisa Celis & Gregory Lewis & Markus M. Mobius & Hamid Nazerzadeh, 2012. "Buy-it-now or Take-a-chance: Price Discrimination through Randomized Auctions," NBER Working Papers 18590, National Bureau of Economic Research, Inc.
- Shumpei Goke & Gabriel Y. Weintraub & Ralph Mastromonaco & Sam Seljan, 2021. "Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions," Papers 2110.13814, arXiv.org, revised Jan 2022.
- Fibich, Gadi & Gavious, Arieh, 2010. "Asymptotic revenue equivalence of asymmetric auctions with interdependent values," European Journal of Operational Research, Elsevier, vol. 206(2), pages 496-507, October.
- Battigalli, Pierpaolo & Siniscalchi, Marciano, 2003. "Rationalizable bidding in first-price auctions," Games and Economic Behavior, Elsevier, vol. 45(1), pages 38-72, October.
- Kaplan, Todd R. & Zamir, Shmuel, 2015.
"Advances in Auctions,"
Handbook of Game Theory with Economic Applications,,
Elsevier.
- Todd R. Kaplan & Shmuel Zamir, 2014. "Advances in Auctions," Discussion Papers 1405, University of Exeter, Department of Economics.
- Kaplan, Todd R & Zamir, Shmuel, 2014. "Advances in Auctions," MPRA Paper 54656, University Library of Munich, Germany.
- Todd R. Kaplan & Shmuel Zamir, 2014. "Advances in Auctions," Discussion Paper Series dp662, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
- Yan Chen & Peter Cramton & John A. List & Axel Ockenfels, 2021.
"Market Design, Human Behavior, and Management,"
Management Science, INFORMS, vol. 67(9), pages 5317-5348, September.
- Yan Chen & Peter Cramton & John A. List & Axel Ockenfels, 2020. "Market Design, Human Behavior, and Management," NBER Working Papers 26873, National Bureau of Economic Research, Inc.
- Yan Chen & Peter Cramton & John List & Axel Ockenfels, 2020. "Market Design, Human Behavior and Management," Artefactual Field Experiments 00685, The Field Experiments Website.
- Pierpaolo Battigalli & Marciano Siniscalchi, "undated". "Rationalizable Bidding in General First-Price Auctions," Working Papers 190, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
- Yi Zhu & Kenneth C. Wilbur, 2011. "Hybrid Advertising Auctions," Marketing Science, INFORMS, vol. 30(2), pages 249-273, 03-04.
More about this item
NEP fields
This paper has been announced in the following NEP Reports:- NEP-DES-2023-08-28 (Economic Design)
- NEP-GTH-2023-08-28 (Game Theory)
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:arx:papers:2307.11732. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: arXiv administrators (email available below). General contact details of provider: http://arxiv.org/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.