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The Effect Of Relational Risk Perception On Suppliers Performance; An Empirical Study On Turkish Strategic Alliances

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  • Farzaneh Soleimani Zoghi

    (SRH University of Applied Sciences Berlin)

  • Fatma Muge Aslan

    (Marmara University)

Abstract

The aim of this research is to find answers to two principle questions: what is the effect of buyers relational risk perception on suppliers expected performance? And how do strategic alliances manage relational risk in their enhanced supplier-buyer partnerships. In order to formulate hypotheses a review of the general literature on strategic alliances and the specific literature on relational risk, governance structure and trust in alliances has been provided. The hypotheses were tested using data from 135 questionnaire sent to the directors and key managers of alliances from Turkeys main industrial sectors. The results of this study show that there is a negative link between perception of relational risk and suppliers expected performance. However our results do not support any significant correlation between opportunism and expected performance. The results of study also confirm that higher perception of opportunistic behavior tends to use of more formal control mechanisms and higher compatibility between supplier and buyer tends to decrease the use of formal control mechanisms such as contract. The main contribution of this paper is to present an empirical support to relational risk management in Turkish strategic alliances

Suggested Citation

  • Farzaneh Soleimani Zoghi & Fatma Muge Aslan, "undated". "The Effect Of Relational Risk Perception On Suppliers Performance; An Empirical Study On Turkish Strategic Alliances," Review of Socio - Economic Perspectives 201712, Reviewsep.
    • Handle: RePEc:aly:journl:201712
    DOI: https://doi.org/10.19275/RSEP018
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    4. Prashant Kale & Harbir Singh & Howard Perlmutter, 2000. "Learning and protection of proprietary assets in strategic alliances: building relational capital," Strategic Management Journal, Wiley Blackwell, vol. 21(3), pages 217-237, March.
    5. Gunasekaran, A. & Patel, C. & McGaughey, Ronald E., 2004. "A framework for supply chain performance measurement," International Journal of Production Economics, Elsevier, vol. 87(3), pages 333-347, February.
    6. Pierre Dussauge & Bernard Garrette, 1995. "Determinants of Success in International Strategic Alliances: Evidence from the Global Aerospace Industry," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 26(3), pages 505-530, September.
    7. Bernard Garrette & Pierre Dussauge, 1995. "Determinants of Success in International Strategic Alliances: Evidence from the Global Aerospace Industry," Post-Print hal-00458889, HAL.
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    More about this item

    Keywords

    Strategic Alliance; Relational Risk Perception; Supplier-Buyer Partnership; Governance Structure; Contractual Arrangement; Trust;
    All these keywords.

    JEL classification:

    • D7 - Microeconomics - - Analysis of Collective Decision-Making
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance

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