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Image Concerns and the Dynamics of Prosocial Behavior

Author

Listed:
  • Jana Hofmeier

    (University of Bonn)

  • Louis Strang

    (University of Cologne)

Abstract

This paper studies the dynamic effect of observability on prosocial behavior. We hypothesize a twofold positive effect. First, people should act more prosocially when being observed. Second, this increased level of prosociality should motivate an ongoing elevated altruistic attitude, in accordance with the concept of altruistic capital formation. We test our predictions running two experiments in which subjects make a first donation decision either observed or anonymously. Subsequently, all subjects face a second anonymous donation decision. In gen- eral, we observe high rates of altruistic behavior. However, we find only weak positive effects of observability on first-stage prosocial behavior and no effects on second-stage prosocial behavior.

Suggested Citation

  • Jana Hofmeier & Louis Strang, 2023. "Image Concerns and the Dynamics of Prosocial Behavior," ECONtribute Discussion Papers Series 237, University of Bonn and University of Cologne, Germany.
    • Handle: RePEc:ajk:ajkdps:237
    as

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    File URL: https://www.econtribute.de/RePEc/ajk/ajkdps/ECONtribute_237_2023.pdf
    File Function: First version, 2023
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    References listed on IDEAS

    as
    1. Gachter, Simon & Fehr, Ernst, 1999. "Collective action as a social exchange," Journal of Economic Behavior & Organization, Elsevier, vol. 39(4), pages 341-369, July.
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    More about this item

    Keywords

    Prosocial Behavior; Donation; Moral Licensing; Altruistic Capital; Social preferences; Lab experiment;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers

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