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Grocery Retailer Behavior in the Procurement and Sale of Perishable Fresh Produce

Author

Listed:
  • Sexton, Richard
  • Zhang, Mingxia
  • Chalfant, James

Abstract

This study examines retailer pricing behavior for iceberg lettuce shipped from California and Arizona, maturegreen and vine-ripe tomatoes shipped from California and Florida, and lettuce-based fresh salads. A switching regression model is used to examine oligopsony power. Market power over consumers is inferred from selling price, selling and acquisition cost, and estimated price elasticities of demand. Evidence suggests buyers are often able to exercise oligopsony power in procuring fresh produce commodities. Unilateral monopoly power granted by geographic and brand differentiation allows retailers to exercise market power over consumers, in the sense of marking up prices in excess of full marginal costs.

Suggested Citation

  • Sexton, Richard & Zhang, Mingxia & Chalfant, James, 2003. "Grocery Retailer Behavior in the Procurement and Sale of Perishable Fresh Produce," Contractor and Cooperator Reports 291974, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uerscc:291974
    DOI: 10.22004/ag.econ.291974
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    Citations

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    Cited by:

    1. Li, Lan & Carman, Hoy F. & Sexton, Richard J., 2005. "Grocery Retailer Pricing Behavior for California Avocados with Implications for Industry Promotion Strategies," 2005 Annual meeting, July 24-27, Providence, RI 19498, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Xia, Tian & Sexton, Richard J., 2009. "Retail Prices for Milk by Fat Content: A New Theory and Empirical Test of Retailer Pricing Behavior," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 34(2), pages 1-20, August.
    3. Li, Chenguang & Sexton, Richard J., 2009. "Impacts of Retailers’ Pricing Strategies for Produce Commodities on Farmer Welfare," 2009 Conference, August 16-22, 2009, Beijing, China 51720, International Association of Agricultural Economists.
    4. Ahmed, Osama, 2018. "Vertical price transmission in the Egyptian tomato sector after the Arab Spring," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 50(47), pages 5094-5109.
    5. Li, Chenguang & Volpe, Richard, 2014. "Retail Pricing Patterns and Driving Factors of Price Variation," 88th Annual Conference, April 9-11, 2014, AgroParisTech, Paris, France 169730, Agricultural Economics Society.
    6. Hakan Yilmazkuday, 2018. "Spatial dispersion of retail margins: evidence from Turkish agricultural prices," Agricultural Economics, International Association of Agricultural Economists, vol. 49(4), pages 455-462, July.
    7. Siny Joseph & Nathalie Lavoie & Julie A. Caswell, 2009. "Partial Implementation of COOL: Economic Effects in the U.S. Seafood Industry," Working Papers 2009-7, University of Massachusetts Amherst, Department of Resource Economics.
    8. Plastina, Alejandro S. & Giannakas, Konstantinos, 2007. "Market And Welfare Effects Of Mandatory Country-Of-Origin Labeling In The Us Specialty Crops Sector," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9735, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    9. Tian Xia & Brian Sancewich, 2018. "Interaction between buyer power in agricultural procurement and seller power in food retailing, and optimal allocation of anti-trust efforts," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 6(1), pages 1-19, December.
    10. Santeramo, Fabio Gaetano & von Cramon-Taubadel, Stephan, 2016. "On perishability and Vertical Price Transmission: empirical evidences from Italy," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 5(2), September.
    11. Hoy F. Carman & Richard J. Sexton, 2005. "Supermarket fluid milk pricing practices in the western United States," Agribusiness, John Wiley & Sons, Ltd., vol. 21(4), pages 509-530.
    12. Epperson, J.E., 2010. "An Examination of the Market Structure of the U.S. Produce Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(1), pages 1-6, March.
    13. Anania, Giovanni & Nistico, Rosanna, 2012. "Price dispersion, search costs and consumers and sellers heterogeneity in retail food markets," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 125594, International Association of Agricultural Economists.
    14. Li, Chenguang & Volpe, Richard, 2013. "Retail Pricing Patterns and Driving Factors of Price Variation," 87th Annual Conference, April 8-10, 2013, Warwick University, Coventry, UK 158694, Agricultural Economics Society.
    15. Anania, Giovanni & Nisticò, Rosanna, 2014. "Price dispersion and seller heterogeneity in retail food markets," Food Policy, Elsevier, vol. 44(C), pages 190-201.
    16. Joseph, Siny & Lavoie, Nathalie, 2008. "Effectiveness of COOL in the U.S. Seafood Industry," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6260, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    17. Volpe, Richard J., III, 2011. "Evaluating the Performance of U.S. Supermarkets: Pricing Strategies, Competition from Hypermarkets, and Private Labels," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(3), pages 1-16, December.
    18. Sexton, Richard J. & Xia, Tian & Li, Lan, 2006. "Food Retailers' Pricing and Marketing Strategies, with Implications for Producers," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 35(2), pages 1-18, October.
    19. Alejandro Plastina & Konstantinos Giannakas & Daniel Pick, 2011. "Market and Welfare Effects of Mandatory Country‐of‐Origin Labeling in the U.S. Specialty Crops Sector: An Application to Fresh Market Apples," Southern Economic Journal, John Wiley & Sons, vol. 77(4), pages 1044-1069, April.
    20. Li, Chenguang & Sexton, Richard J., 2013. "Grocery-Retailer Pricing Behavior with Implications for Farmer Welfare," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(2), pages 1-18, August.

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